Hyatt-Way Partnership Adds Experiences for Guests, But Not Commissions for Advisors

As more hotel companies move into the experiences business, Hyatt announced a new partnership on Monday. The company is collaborating with Way, a platform that provides “ancillary offerings, experiential programming, and World of Hyatt FIND experiences” on a single platform for hundreds of hotels and resorts worldwide.

The partnership integrates Way’s technology into Hyatt’s website, the World of Hyatt mobile app, property websites, and the World of Hyatt FIND Experiences platform.

The addition brings experiences to life at participating properties across the Hyatt brand portfolio. Examples range from one-time events like the Harvest Winemaker Dinner at Hyatt Regency Sonoma Wine Country and Park Hyatt Zurich’s Art of Gold Crafting, to everyday offerings like cabana rentals and in-room amenities.

It also allows World of Hyatt members to earn and redeem points on those experiences when booked through individual Hyatt hotel websites.

For the travel trade, however, the collaboration comes with a key caveat. While these new experiences are easier to book for their clients through Hyatt’s new channels and allow them to help boost their client’s loyalty accounts, they are not yet commissionable, a Hyatt spokesperson told TMR.

When asked for clarification, a spokesperson confirmed that the new experiences are not yet bookable and commissionable for travel advisors, but that Hyatt is looking into the possibility of doing so in the future.

“We are broadly looking at additional integration points within our digital channels—not only to enhance the guest and World of Hyatt member experience, but also to better support our customers and travel advisor community,” Arlie Sisson, Hyatt’s senior vice president and global head of digital, said in a statement.

“Based on feedback we’ve received from travel advisors, we understand how valuable it is to have access to curated, bookable experiences and ancillary amenities to help personalize their client’s travel journeys. We’re excited about the potential to expand our capabilities,” Sisson added.