Flight Centre Travel Group Appoints New Global CMO

Flight Centre Travel Group has named Scott Alboni as its next Global Chief Marketing Officer for the flagship corporate business of FCM Travel and Corporate Traveler. He previously served as senior vice president of marketing for FCM Travel globally and replaces Frits de Kok.

During his six years as senior vice president of marketing for FCM Travel, Alboni led the rebrand of the business during the pandemic.

His core focus in his new role will be on driving new marketing innovations through the company’s MarTech, as well as on helping drive business insights through customer experience programs and creating more data-driven marketing strategies.

“This will support our flagship brands with the next level of their growth and development as we continue to keep our famous blend of people and technology to ensure we are at the forefront of people’s, and the industry’s minds,” Alboni said.