The Mexican Tourism Board appointed 25-year travel industry veteran Lourder Berho as CEO, effective July 1.
She replaces Rodolfo Lopez Negrete, who announced last month plans to step down after six years leading the organization.
Berho founded Alchemia, a marketing communications company focused on travel and tourism, innovation and sustainability. She previously served as CEO of Condé Nast for Mexico and Latin America.
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The Minister of Tourism, Hon. Edmund Bartlett announced Wednesday his plan to reopen the country in time for the winter tourism season.
Melissa remains an extremely dangerous hurricane, with winds near 115 mph.
The center of the storm is expected to move over Jamaica today, across southeastern Cuba tomorrow morning, and then across the southeastern or central Bahamas later on Wednesday.
Airlines are issuing travel waivers, and cruise lines are changing course, ahead of Melissa’s arrival in Jamaica on Monday.
As of early on Friday, the storm was stationary about 165 miles southeast of Kingston.
Melissa is expected to reach hurricane status “during the next few days.”
