Audley Travel Launches Campaign Dedicated to Travel Advisors
by Briana Bonfiglio
Cathy Kusuma Bennis, vice president of trade sales and partnerships, and Alicia Bettano, a trade sales executive, attended GTM North America earlier this month. Photo: Audley Travel
Audley Travel is recommitting to the travel trade with its new “Audley Love Travel Advisors” campaign.
The custom tour operator is rolling out new initiatives, including increased commission rates, fleshed out sales and marketing support, new FAM trip opportunities, and ongoing travel advisor training sessions.
In addition, Audley Travel executives met one-on-one with more than 50 travel advisors at GTM North America from July 10-12. They will meet with more agents at the GTM Luxury event in Arizona this week.
“As we reintroduce Audley Travel to the travel trade, GTM North America provided a valuable opportunity to connect directly with advisors and share the exciting updates we’ve made to better support them,” said Cathy Kusuma Bennis, vice president of trade sales and partnerships. “Our message is clear: Audley truly loves travel advisors, and we’re investing in that relationship.”
Bennis and Alicia Bettano, trade sales executive, also participated in general sessions and hosted four dedicated boardroom breakout sessions to educate advisors about Audley Travel’s bespoke offerings.
Audley Travel specializes in FIT itineraries crafted by country specialists to be one-of-a-kind for each client. The company’s renewed focus on the travel trade means advisors can expect personalized service, destination expertise, and stronger support from the Audley team.
