ETS Tours Invites Advisors to Embrace Faith-Based Travel with 2027 FAM & Training

ETS Tours is supporting advisors interested in the faith-based travel niche with a new webinar and a FAM opportunity.

Known for its trips to the Holy Land, Bible-inspired tours, and Fellowship cruises, ETS has been providing faith-based travel for over 50 years. To date, the tour operator has led over 350,000 travelers on its journeys.

ETS is providing travel advisors with an opportunity to learn more about the opportunities to sell this niche. The tour operator will host a webinar titled “How to Sell Faith-Based Travel Groups” on Aug. 20, 2026, at 3:00 p.m. ET. Designed for advisors new to selling faith-based travel, the webinar provides a step-by-step guide with practical tips for identifying opportunities and successfully developing and selling group trips.

ETS will also provide an update during the webinar on its Holy Land product, including when the tour operator will resume operations in the destination and how to talk to clients about returning to regions like Jerusalem and the Dead Sea. Advisors can register for the webinar online via this link: https://www.etstours.com/webinar-registration-njc.

“Faith-based travel is about so much more than visiting a destination. It is about extraordinary lifetime experiences, strengthening faith, building fellowship and creating relationships that continue long after everyone returns home,” said David Welch, vice president of business development for ETS Tours. “For travel advisors, that creates an unmatched opportunity. A successful faith-based group can be the beginning of a long-term relationship with a pastor, church, ministry, or group leader.”

For advisors who want to experience a faith-based itinerary firsthand, ETS is hosting a Holy Land Familiarization Tour. Departing on Jan. 12, 2027, the eight-day itinerary will take advisors to Bethlehem, the Jordan River, Jericho, Masada, Qumran, the Dead Sea, Galilee, and Jerusalem. The FAM costs $2,199 to participate, which includes round-trip airfare from New York. Advisors may bring a companion for $2,299.

To learn more about the FAM, or to register, visit https://www.etstours.com/tours/hf27011227h.

“Advisors sometimes assume they need a huge church contact list or years of specialized experience before they can enter faith-based travel, and that simply is not the case,” Welch added. “What they need is a willingness to build relationships, ask the right questions and connect people with experiences that matter to them. We can help with the rest. That is exactly why education like this webinar is such an important part of what ETS provides.”