Globus Family of Brands Inks Deal With Rallio
by Daniel McCarthy
Photo: Globus Family of Brands
Rallio, the social media service that first entered the travel scene through a partnership with Royal Caribbean in summer 2023, is expanding its reach.
The Globus family of brands announced Tuesday that it has signed a deal with Rallio, which will now provide travel advisors with free, ready-to-use social media accounts for all of Globus’ brands—Globus, Cosmos and Avalon Waterways.
Like its partnerships with Royal Caribbean and Uniworld, which started earlier this year, Rallio says it aims to make life easier for those selling Globus products by offering turnkey content designed to boost engagement and save travel advisors time.
“We’re committed to making advisors’ jobs easier, more impactful and more profitable,” said Cory McGillivray, senior director of sales operations and channel marketing for the Globus family of brands. “With Rallio, we’re giving them the tools to shine on social media without spending hours creating or curating content. It’s a game-changer for staying top of feed and top of mind.”
