Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

Happy New Year! The G Adventures’ G-Normous Agent Incentive is Back

by Bruce Parkinson  January 02, 2026
Happy New Year! The G Adventures’ G-Normous Agent Incentive is Back

Multiple winners of Canadian Travel Awards, G Adventures is bringing back the popular G-Normous agent incentive for 2026.

G Adventures is kicking off 2026 with the return of its popular agent incentive, ‘G-Normous’, a four-month competition designed to supercharge advisor sales. 

Agents across the country will compete for the ultimate crown and the ‘G Dollar’ grand prize worth $10K CAD, which can be used to book any G Adventures trip globally. In total there are more than $45,000 in prizes to be won during the incentive period.

Running live now through April 30, 2026, the 13th annual G-Normous is loaded with multiple pathways to victory, including weekly and monthly prizes across various sales categories, plus spontaneous, top-secret random prizes throughout the campaign, including trip giveaways. 

Every new trip an agent sells earns them an entry, meaning the more they sell, the greater their chance of becoming the G-Normous champion.

To maximize agents’ sales potential throughout the four months, G Adventures will fuel their bookings with a suite of tools, including exclusive offers, bonus commission windows, destination spotlights, and consumer sales. All of these are engineered to help agents convert more trips and race toward the victor title.

This incentive launches alongside The Great Adventure Sale, which offers clients savings up to 25% on over 500 trips when booked before February 2, 2026, for travel throughout the year.

David Green, G Adventures’ VP Customer & Sales Operations and Managing Director, Canada.

“We’re not just ringing in 2026, we’re injecting pure sales adrenaline into the new year with G-Normous! Our agents’ spirit of competition is incredible, and we are set for our biggest G-Normous yet, with endless ways to win, including that massive $10k grand prize,” said David Green, VP Customer & Sales Operations and Managing Director, Canada.

“This incentive is one powerful way we say a huge thank you for the sheer dedication they bring to selling purposeful travel every single day. The best part? G-Normous runs simultaneously with our Change Makers incentive, offering agents the opportunity to win a coveted spot at our GX Summit in Morocco this September.” 

Green says The Great Adventure Sale is the perfect tool to help clients secure a G dream trip at a fantastic price. He adds: By booking with G Adventures, agents are directly channeling dollars to support local communities, making every sale a win-win.”

A G Adventures Canada fam group in 2025.

Exclusive Offers to Drive Sales

For the entire month of January, advisors will receive an exclusive offer on Marine bookings, with up to 35% off a huge selection of water-based trips. G says these journeys offer all the adventure and authenticity of a classic G Adventures trip, but with the unique perspective of life at sea.

“Simply put, this Marine offer is massive,” Green stated. “Our water-based collection is consistently demonstrating strong demand and remains a key driver of high-value sales. We’re rewarding our partners with exclusive, unmatched pricing to help them drive those high-seas adventures and coastal explorations home.” 

Make Sure You’re Registered

All agents with a G Adventures Sherpa account are automatically entered into G-Normous. Agents without a Sherpa account can speak to their manager or speak with their GPS for support. Regardless of travel date, agents will receive one entry for every new booking made on a G Adventures tour from January 1 – April 30, 2026. 

  
  
Related Articles
G Adventures Partners with Approach Guides for Advisor Marketing Tools
The G Adventures Great Adventure Sale Returns: Up to 25% Off on 600 Trips
G Adventures Launches $45k Incentive Program
Planeterra Celebrates Successful Year of Uplifting Connections
G Adventures Closes 2025 on a High with 42% Sales Growth
G Adventures Names New Chief Community Officer & Chief Operating Officer
TMRC in Thailand: G Adventures & National Geographic Are Perfect Partners
Escorted Tour/Adventure Tour BDM of the Year
Gen Z Travel Needs: What Makes a Trip “Worth It”

MOST VIEWED

  1. WestJet Responds to Viral Video Amid Backlash Over New Seating Configuration
  2. “The Turnout and Level of Commitment Stood Out”- Hidar Elmais on the Impact of TMP Events
  3. Lori Gold: From Toronto Travel Advisor to Mexico’s Go-To Expert for the Trade
  4. Club Med Charlevoix Guests Can Now Ski at Strike-Hit Le Massif
  5. U.S.-Canada Preclearance Projects Set to Move Forward
  6. Air Canada Offers Flexible Travel Options Amid Venezuela Crisis


Top Stories
Experiences Money Can’t Buy: G Adventures Unveils National Geographic Signature Tours
Experiences Money Can’t Buy: G Adventures Unveils National Geographic Signature Tours

G has unveiled the 32 trips across 28 destinations, including an itinerary in its brand-new destination, Palau. 

Globus Study Finds Stress Relief the Primary Reason for Vacation
Globus Study Finds Stress Relief the Primary Reason for Vacation

The DIY vacation is becoming replaced by guided tours and river cruises that remove the stress of self-planning.

HOOKED Hosts World’s First Alcohol-Free Wine Tour in Germany
HOOKED Hosts World’s First Alcohol-Free Wine Tour in Germany

Founded by Darci Murray, HOOKED was created to reimagine travel for those who want to explore the world without alcohol.

Active England Launches New Trade-Facing Brand Adventure by AE
Active England Launches New Trade-Facing Brand Adventure by AE

Adventure by AE will work exclusively within the B2B space, collaborating with tour operators, travel advisors, consortia and experiential travel brands.

Collette Launches New Year Sale with up to $1,500 Savings per Couple
Collette Launches New Year Sale with up to $1,500 Savings per Couple

Collette says its New Year Sale is “intentionally simple, transparent, and built to reward travellers and their travel advisors.”

G Adventures Partners with Approach Guides for Advisor Marketing Tools
G Adventures Partners with Approach Guides for Advisor Marketing Tools

Travel advisors will now have free access to co-brandable marketing content.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
Advertiser's Voice
WATCH: Wingbuddy Founder Christian Hakim on the Name, the Strategy, and What’s Next with John Kirk
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences