Jeff Carpenter Returns to TravelBrands as Strategic Account Manager
by Bruce Parkinson
Jeff Carpenter has returned to TravelBrands in a newly created Strategic Account Manager role.
TravelBrands has announced the return of Jeff Carpenter as Strategic Account Manager, a newly created position designed to enhance TravelBrands’ positioning with retail partners across Canada. A key focus of the role is to provide enhanced support to home-based consortium accounts.
With over 20 years of industry experience, most recently at Royal Caribbean International, Carpenter brings solid knowledge of the travel landscape and a proven track record in nurturing partnerships.

“We’re excited to welcome Jeff back to the TravelBrands family,” said Bruce Lidberg, Director of Sales at TravelBrands. “Having worked alongside Jeff for many years, I have seen firsthand his dedication, strategic mindset, and ability to build lasting relationships. His return to TravelBrands in this key role underscores our commitment to providing top-tier support and solutions to our valued retail partners.”
TravelBrands says Carpenter’s background enables him to understand and anticipate the evolving needs of travel professionals, making him an ideal candidate to drive growth and strategic collaboration. He is no stranger to the TravelBrands team, having previously contributed to the company’s success as BDM for Western Canada.
Carpenter can be reached directly at jeff.carpenter@travelbrands.com.

