Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

Pleasant Holidays Overhauls Trade Support with New Travel Advisor Website, Logo & More

by Sarah Milner  February 03, 2026
Pleasant Holidays logo rebrand

Photo: Pleasant Holidays

Pleasant Holidays has announced a brand refresh and significant backend updates that promise to deliver enhanced service and technological advancement to its trade support.

As part of this initiative, Pleasant Holidays has launched a new travel advisor-focused website, pleasantadvisor.com, and has unveiled a new logo with a more modernized look. To promote the refresh, the tour operator is also running a Benefits That Deliver campaign to showcase the ways Pleasant Holidays is committed to supporting the trade.

Pleasant Holidays’ website has been redesigned to streamline the user interface, with a focus on ease of use and simplicity. The website aims to help make booking the best deals easier for advisors, and has been built with features and tools to fuel sales growth.

Through the website, advisors can gain access to various tools and resources, such as a comprehensive dashboard to monitor bookings, education and training like webinars, and social media content.

Along with the rebrand, Pleasant Holidays is rolling out a new deposit policy. The fee has been reduced from $200 per person to $100, plus applicable hotel or airline fees. Courtesy holds have also been extended to five days (originally three).

“We are excited for this new chapter for Pleasant Holidays, a brand that represents a lasting legacy among travel advisors, suppliers and DMOs,” said David Hu, president and CEO, A | T Collective. “Our commitment to providing the utmost in travel advisor support will be further complemented by enhanced technology and travel advisor tools allowing all to successfully grow together in this ever-changing industry.”  

Pleasant Holidays is the flagship brand of A | T Collective, the parent company of invitation-only luxury brand Evoke | Inspire, Member First (for AAA), and Pleasant Activities.

  
  
Related Articles
Pleasant Holidays Restructures, Introduces New ‘Invite-Only’ Luxury Brand
Pleasant Holidays Names James Kareka Vice President of Trade Brands
Pleasant Holidays Debuts New Hawaii Brochure
Pleasant Holidays Appoints New Chief Operating Officer
Pleasant Holidays’ Former CEO Jack E. Richards Predicts “Bright Future” for Travel Advisors
Journese Releases New Sales Tool for The Hawaiian Islands
Jack Richards to Retire from Pleasant Holidays; New CEO Named
Pleasant Holidays Launches Expeditions & Adventures Website for Travel Advisors
Pleasant Holidays and Journese Add Three BDMs to U.S. Sales Team

MOST VIEWED

  1. Winter Storm Fern: Massive January Storm Expected to Paralyze U.S. Travel This Weekend
  2. Hundreds of Flights Cancelled as Extreme Winter Weather Paralyzes Amsterdam Schiphol
  3. Flight Cancellations Hit 10,000 as Winter Storm Slams the Northeast
  4. Jamaica after Melissa: Post-Hurricane Resort Updates for Travel Advisors (part 2)
  5. Delta Air Lines to Add Basic Business and First-Class Fares This Year
  6. Caribbean Air Travel Recovers After Venezuela Action Shuts Down Airspace


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
Audley Travel Joins Ensemble as Preferred FIT Partner
Audley Travel Joins Ensemble as Preferred FIT Partner

Ensemble members will have access to excusive training and marketing tools as well as incentives from the FIT specialist.

Inside Travel Continues U.S. Growth with BDM Appointment
Inside Travel Continues U.S. Growth with BDM Appointment

The tour operator has welcomed Karla Pitts as business development manager.

Globus Trend Report: Research Finds Half of Travelers Motivated by Stress
Globus Trend Report: Research Finds Half of Travelers Motivated by Stress

“People don’t want vacations that feel like another project,” said Steve Born, chief marketing officer for the Globus family of brands

EF Go Ahead Tours Serves Up New Culinary Collection
EF Go Ahead Tours Serves Up New Culinary Collection

EF is continuing its partnership with America’s Test Kitchen for premium departures.

Goway Adds “Off-the-Beaten-Path” Packages to Japan Portfolio
Goway Adds “Off-the-Beaten-Path” Packages to Japan Portfolio

Goway has added Kyushu and Shizuoka to its Japan portfolio in response to market demand.

ALG Vacations Unveils January Promotions
ALG Vacations Unveils January Promotions

ALGV’s promos include a special offer to support Jamaica’s tourism recovery.

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
Action Packed Alaska
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences