The Travel Corporation Overhauls Structure and Sales Team

The Travel Corporation (TTC), one of the industry’s largest players, is embarking on a new growth plan that includes a restructuring of its sales team to better engage and support travel advisor partners.

Effective immediately, all tour brands under TTC will report to Melissa DaSilva, who now holds the titles of chief sales officer and deputy CEO for the group. DaSilva, who has been with TTC for the past 20 years and took the deputy CEO role in April, will now lead a new “centralized structure” for the group, which includes sales support and trade engagement.

Simon Jones, who took the role earlier this year, is still overarching CEO for the group.

As part of that structure, TTC plans to expand its on-road sales team, create an inside sales team, and add more resources to its existing partner services team. Aside from a new, dedicated sales structure, TTC is creating 16 new roles within the organization, with eight roles filled from other areas of the business.

TTC is also promising a “substantial investment in the Travel Agent Portal, white labels and APIs available to advisor partners.”

There’s also a plan for a more distinctive segmentation, which TTC is calling “three power segments,” for each of TTC’s brands. Youth will be led by Contiki; mainstream will include Trafalgar leading Insight and Costsaver; and luxury will be headed by Uniworld and Luxury Gold.

The ultimate goal of all of this is to better engage and support the trade, while also making things easier to sell for partners, DaSilva said.

“Our trade partners are critical to our success,” DaSilva said. “This plan is about ensuring our brands are easier to sell, better supported, and more competitively positioned in every market. We’re investing in the systems, tools, and partnerships that help our trade community grow with us.”