TTC Tour Brands Names Joe Robinson as SVP Sales, North America

TTC Tour Brands has announced the appointment of industry veteran Joe Robinson as senior vice president of sales for North America.

TTC Tour Brands is a collection of guided travel brands, including Trafalgar, Insight Vacations, Costsaver, and Contiki. As SVP, Robinson will lead the travel company’s trade sales strategy for the U.S. and Canada, overseeing advisor relationships and field sales. He will report directly to Deputy CEO & Chief Sales Officer Melissa DaSilva

“TTC Tour Brands has an unmatched portfolio, but what really drew me to this role is the opportunity to champion the travel advisor community,” said Robinson. “As the landscape evolves, advisors need more than just great products, they need frictionless tools, real-time data, and a partner that fiercely protects their business. My immediate priority is to listen to our partners, back our sales team heavily, and ensure we are delivering the easiest, most profitable booking experience in the industry.”

Robinson joins the company with over two decades of experience in the travel industry, including time as a C-suite executive. Most recently, he served as the president and CEO of smarTours. He’s held roles in other companies focusing on guided travel and travel technology, including managing director for North America & Oceania at Indie Campers, leading trade sales across North America at Intrepid Travel, and other senior leadership roles at companies like RocketRez and Big Bus Tours.

“Joe brings a deep understanding of the advisor landscape, and a proven ability to build strong commercial partnerships across the travel industry,” said DaSilva. “His diverse experience from tour to technology make him an exceptional addition to our leadership team and his appointment reflects our continued investment in the travel advisor channel.”