A Guide to Aruba’s New and Refreshed Resorts

Balmy temperatures, gorgeous beaches, and refreshing trade winds are just the start of what attracts vacationers to Aruba. Located outside the hurricane belt, this charming ABC island in the southern Caribbean is an ideal choice for sun lovers and adventure seekers.

Aruba is set to make 2025 a standout year with a lineup of new and freshly renovated hotels welcoming visitors to its famous white-sand beaches and turquoise waters. Alongside beloved resort favorites, top-rated hotel brands are taking root on the island, offering travelers more variety and value than ever. From European Plan (EP) to all-inclusive, family-friendly to adults-only, Aruba’s range of accommodations caters to every style and budget.

Brickell Bay Beach Resort Aruba, Trademark by Wyndham is a newly renovated adults-only boutique hotel on Aruba’s northern coast, surrounded by restaurants, world-class casinos, and lively bars and clubs lively Palm Beach. Guests can mingle with others from around the world while enjoying casual bites and drinks at the swim-up bar, stay connected with free WiFi, and keep up their exercise routine in check at the fitness center. Guest can enjoy Palm Beach with their exclusively reserved beach area.

Opening in December 2024, Joia Aruba by Iberostar is a brand new 240 all-suite EP resort on iconic Eagle beach. Guests will delight in the expansive infinity pool, unwind at the full-service spa, and work out in the fully equipped fitness center. The five bars and three restaurants make wining and dining a delight. And if golf is their game, the nearby Tiera del Sol 18-hole championship course offers amazing views and is suitable for all skill levels.

Situated between Eagle and Palm Beach and just 15 minutes from the airport, Embassy Suites by Hilton Aruba Resort offers beach access via its private tunnel. Guests enjoy complimentary made-to-order breakfast, and specialty cocktails during the nightly evening reception. The pools and cabanas are designed for relaxation, while daily activities keep active vacationers energized all vacation long.   

Among the most exciting new resorts is Secrets® Baby Beach Aruba. Romance reigns supreme at this adults-only Hyatt Inclusive Collection resort set to open in March 2025. Nested on serene Baby Bay Beach at the southern tip of the island, guests enjoy peaceful tranquility away from the busy hotel area and surrounded by unspoiled natural beauty and charming nearby towns like San Nicolas. Romantics will find luxurious relaxation in one of the 304 spacious suites, savor gourmet meals and premium brand drinks, and enjoy a wide variety of daily activities and nightly entertainment—all part of their Unlimited-Luxury® inclusions.  

For a boutique hotel vibe, Radisson Blu Aruba may be the perfect choice. A three-minute walk from Palm Beach and near the strip’s high-end shops, eclectic restaurants and bars, and vibrant nightlife, the resort boasts the largest adults-only rooftop infinity pool on the strip, an adults-only hot tub, a grand family pool, and a kid’s pool. The 132 suites offer a living area, refrigerator, and free WiFi. Upgrade to a penthouse for multiple bedrooms, a full kitchen, and sweeping ocean views. Guests can pair breakfast or lunch with more striking views at the Rooftop Sunset Bistro, and enjoy bites and happy hour twice a day at the Acqua Breeze Pool Bar.

While the comfort, hospitality, and entertainment provided at hotels across the island make it tempting not to leave the premises, Aruba is a destination for discovery. The top things to do aren’t set in stone—they’re written in sand. Hop on a Jeep or ATV to explore the desert landscape and natural wonders. From a variety of land and water sports on some of the world’s top rated beaches, to historic sites, friendly people, and world-class shopping, dining, and nightlife, there are countless reasons to come to Aruba.

They say that when you touch Aruba, it touches you back. No matter where clients choose to stay, you can be sure they’ll return home with the “Aruba Effect”—a feeling of joy and relaxation that’s unmistakably Aruban. They’ll be spreading the word about One Happy Island, and they’ll know it was their trusted Travel Advisor who got them there.

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