BranchUp Helps You Get Personal with Your Clients

As a travel advisor, you earn trust – and a living – through personal touches and creating connections. Clients trust you to know the best ships for their love of swanky lounges and the best stays for their need for quiet nights. But before they get to that point, they just want inspiration: the beautiful photos and tempting deals that begin turning the wheels of their travel dreams.

One of the simplest ways to add more touches and increase connections is through direct marketing, like newsletters, and social media. But for many travel advisors, creating, curating, and seeking out content for those outlets takes them away from what they do best: sell travel.

BranchUp’s free-to-use suite of direct marketing and social media tools helps travel advisors streamline and sharpen their online platforms, freeing you up to focus on the heart of your business. Lots of companies support travel advisors in posting on social media, but only BranchUp does the work of creating content and actually posting it for the advisor.

Get In Front of Eyeballs
Your clients start their day by opening their inbox, they end it when they close it. In between, they constantly scan to see what catches their attention and often automatically gloss over content that doesn’t seem to apply to them.

Beautiful beaches and lush cruise ships – especially with great deals – stop them in their tracks. When your newsletter arrives with the inspirational and eye-catching information that they want to see, they open and read it. A good newsletter gets forwarded to friends and earns you new subscribers, unlocking potential new audiences. A newsletter that gets your clients dreaming of their next trip saves you time and helps cement loyal clients by creating a direct connection with them.

But with everything else you have to do in a day, producing relevant, exciting, and inspirational newsletter content on a regular basis can be difficult. Add in social media marketing – which works best when updated at least daily – and it quickly eats up all of your time. BranchUp helps you embrace personalization to make strong, lasting, and lucrative connections to clients without spreading yourself too thin.

Be Where Your Client Is
For travel clients, Facebook still reigns supreme in the social media world. Younger audiences might have moved on to the TikToks of the world, but the cruise-buying, travel-booking segment of the population remains largely on Facebook. But as other platforms grown, BranchUp continues to grow their offerings, working with LinkedIn and with Instagram integration launching this quarter – including reels.

Most travel advisors already know how important social media is to keeping in touch regularly with clients, but their excitement wanes as they realize the amount of work involved in creating the kind of exciting, consistent content that keeps people engaged on the platform.

BranchUp specializes in creating exactly the content travel advisers need, using a combination of supplier-sourced promotional posts and the kind of inspirational travel lifestyle posts that help your clients keep dreaming about their next trip. But everything goes through you, the travel advisor. You see posts ahead of time to approve (or alter) and all links go directly to your properties (via website, direct message, email, or phone), from the client side, it all appears to be your own carefully curated posts. It only takes a couple of minutes to sign up here and is completely free to travel advisors.

FROM THE SUPPLIER:
BranchUp is a game-changer for travel advisors looking to streamline their marketing efforts and boost their business. With personalized social media and email marketing done for them, advisors can save valuable time and focus on what they do best – providing excellent customer service and growing their sales. Plus, with over 42,000 users already on board and reaching more than 10 million consumers, BranchUp has a proven track record of success.