Fora Integrates Cruise Search Into Advisor Platform
by Dori Saltzman
Host agency Fora has integrated cruise search and booking into its travel advisor platform. Advisors can now search, compare, and quote across 55 cruise lines with a single login. They can book 25-plus cruise lines within the platform as well.
Designed as an extension of Fora’s existing portal, cruise now sits in the same portal as hotels and flights, so an advisor can build the whole trip, from the pre-cruise night to the sailing itself, without switching tools.
Fora’s inventory spans ocean, river, expedition, and hotel-branded yachts, so advisors can match a client’s existing travel style with the right kind of sailing.
According to Fora’s announcement, the new tool builds on the rapid growth of the Host’s cruise division, which has driven more than $600 million in sales since launching in 2024. The division isn’t showing any signs of slowing, either. The number of clients booking a cruise with a Fora advisor more than double last year.
