ASTA Launches Petition Urging Amex to Restore Travel Advisor Access to Privileges Programs

The American Society of Travel Advisors (ASTA) is taking its fight with American Express to another level, launching an industry-wide petition drive demanding Amex restoes third-party travel advisor access to its Travel Privileges programs.

In a message sent to members Friday morning, ASTA called on members, non-members, and industry partners to sign a petition demanding that Amex reconsider its decision to cut off third-party advisor access to its Travel Privileges programs, including the Cruise Privileges Program.

What Changed

Effective September 15, Amex ended third-party travel advisor access to its Privileges programs through platforms such as RezSaver. Under the updated policy, Platinum and Centurion cardmembers must book directly through American Express Travel to receive qualifying card benefits, such as onboard cruise credits (up to $300) and premium amenities.

Cruises and travel packages booked through independent advisors, online travel agencies, or other third-party channels no longer qualify for these perks.

ASTA’s Escalation

While ASTA initially sought private dialogue with Amex, it is now mobilizing its members and the trade.

“American Express’ decision… can force cardmembers to choose between receiving qualifying benefits and keeping their trusted advisor involved in booking and servicing that portion of the trip,” ASTA said in its appeal to advisors on Friday morning.

ASTA noted that the policy limits consumer choice and disrupts long-standing relationships between advisors and clients who pay high annual credit card fees specifically to enjoy those travel perks.

“Your signature supports consumer choice and the ability of eligible cardmembers to use their travel benefits without giving up the advisor relationship they value,” the association added.

Travel Advisor Impact & Response

The policy shift primarily impacts luxury travel advisors whose clients frequently hold premium American Express cards. Many advisors, speaking to TMR when the news was announced, noted that while high-net-worth clients may not switch booking channels solely over a $300 credit or a bottle of champagne, the restriction places advisors in an awkward position when explaining why card benefits cannot be applied to advisor-managed itineraries.

“It’s so sad,” said Linda Carter of Luxury Cruise & Travel Inc. “I have always applied the Amex benefits for my guests. And while there is still some ability to use consortia amenities instead on applicable voyages, it seems Amex has decided they want to take the business back.” 

Some advisors have indicated they may absorb the cost of matching amenities out of pocket to protect client relationships, while others note that the policy change could prompt them to steer clients toward alternative payment methods or non-Amex consortia amenities altogether.

ASTA’s petition and accompanying letter to American Express outline the broader impact on travelers, advisors, and participating suppliers, urging Amex to establish a verified pathway that allows professional advisors to book eligible benefits on behalf of mutual clients.