ASTA Launches New Reporting Tool for Travel Advisor Concerns

The American Society of Travel Advisors (ASTA) continues its mission to root out suppliers and industry practices that hurt the travel advisor community. In its latest move, ASTA has launched a new member reporting tool designed to identify and address supplier policies and industry practices that unfairly burden travel advisors, restrict competition, or undermine advisors’ ability to serve their clients.

The Report a Supplier Policy or Industry Practice Concern tool gives ASTA members a direct channel to report recurring or systemic issues involving one supplier, multiple suppliers withing a sector, or the industry more broadly.

Concerns may include direct-to-consumer marketing, pricing discrepancies, inequitable commission or compensation policies, requirements that shift disproportionate risk or liability to agencies, and restrictions on access to content or information.

“Travel advisors see firsthand where the system is falling short, and their experiences are critical to ASTA’s work on behalf of the industry,” said Zane Kerby, president and CEO of ASTA. “This new tool gives our members a clear way to put harmful practices on our radar so we can identify patterns, engage suppliers, inform the advisor community, and determine where collective action is needed. When advisors speak up, ASTA can turn individual concerns into a stronger case for industrywide change.”

The initiative builds on the success of ASTA’s Report a Hotel Commission Issue program, which created a formal process for members to report unpaid hotel commissions. Through that effort, ASTA has recovered more than $53,000 in commissions owed to travel advisors while tracking properties repeatedly flagged for nonpayment.

The new reporting capability expands that model beyond individual hotel commission disputes, allowing ASTA to develop a broader picture of the policies and practices affecting its members across the travel marketplace.

Submitted reports will inform ASTA’s ongoing industry monitoring, supplier engagement, member guidance, and advocacy priorities. By bringing individual concerns together, ASTA can identify emerging trends, engage suppliers, and drive a coordinated response to practices affecting advisors across the industry.

“This is about making sure problematic practices do not remain isolated stories shared between colleagues,” Kerby added. “We want members to tell us what they are seeing so ASTA can connect the dots, elevate their concerns and press for a fairer, more transparent marketplace.”

The tool is intended for systemic business, policy or industry concerns rather than disputes involving a specific booking or transaction. Members seeking business-to-business dispute resolution involving an ASTA member supplier should contact B2B@asta.org. Unpaid hotel commissions should continue to be submitted through ASTA’s dedicated Report a Hotel Commission Issue page.