How to Harness the Power of Database Marketing

Every time a travel advisor reminds their audience of relaxing on the beach, romantic moments in Paris, and what it would be like to cruise the Caribbean with friends, they get another step closer to turning a follower into a client. But who has time to spend a day scrolling and posting?

To maximize their contacts and capitalize on existing connections, travel advisors can harness the power of database marketing and use it to solidify relationships, engage new customers, and sell more.

Turnkey, simple, and automatic marketing solutions like the ones offered by BranchUp allow advisors to maximize the value of their existing social media and newsletters by creating personalized, one-on-one conversations, while minimizing the time they need to spend maintaining their online presence.

BranchUp understands the convenience and efficiency travel advisors want as they work across many social media platforms and with any number of different brands. Only BranchUp offers automated, personalized database marketing tailored specifically to (and prioritizing the needs of) travel advisors, helping them save time and sell more – and it’s all free.

Work Smarter, Not Harder

Some of the best developments in history involved going automatic: it’s nearly impossible to buy a manual transmission, and it’s been decades since anybody wound a watch by hand. As a travel advisor, automating your social media and newsletter distribution allows for the same sort of quantum leap in productivity. You get to keep ongoing, consistent, and relevant contact with your entire client list and your regular communication with customers makes them feel inspired and connected, even in your busiest moments. While the computer works on the time-consuming tasks, you get to keep doing what you do best: chatting with clients and selling them trips.

Timely Offers to Seal the Deal

Sometimes the best way to close a sale is with an amazing deal on the trip your client already knew they wanted but couldn’t quite commit to. BranchUp works with leading travel suppliers to feature popular and exciting vacation destinations, intriguing and specialty tours, and all sorts of cruises to secure tempting deals and irresistible promotions that will turn connections into customers and customers into repeat sales.

Because you get to choose which of BranchUp’s wide variety of preferred suppliers show in your business’s feed or go out to your customers in a digital eMarketing newsletter, the timely offers are curated to your audience, allowing travel advisors to boost conversions and increase customer satisfaction.

Show What You Know

Travel advisors cultivate clients by creating connections through personal touches, showing that they see the client, understand their individual needs, and can serve them solutions. If you have the inside scoop on the secrets of Sicily, your marketing should show that off. If your expertise on cruising runs deep, your newsletter needs to sparkle with swoon-worthy ships. With BranchUp, each travel advisor gets their own unique, branded newsletter: Your profile photo, email, phone, and social media contact info are always front and center, and all links click back to you, never to a supplier’s website. From there, the world is your oyster: advisors can curate every element and even incorporate their own content and links as desired.

With BranchUp’s personalization tools, each publication is specifically created for your customers, fostering a sense of connection and engagement – and leading to more and easier sales.

From The Sponsor

BranchUp is a game-changer for travel advisors looking for simple and automatic solutions to streamline their marketing efforts and boost their business. With personalized social media and email marketing done for them, advisors can save valuable time and focus on what they do best – providing excellent customer service and growing their sales. Plus, with over 42,000 users already on board and reaching more than 10 million consumers, BranchUp has a proven track record of success.