The Bula Spirit Is in the Air

The 333 islands of Fiji in the South Pacific may each be small, but across them all, one trait runs big: the friendly hospitality of the Bula spirit. And for guests who can’t wait to land before being immersed in a welcome as warm as its namesake destination, Fiji Airways can always be counted on to provide it before they even take off.

Whether passengers are flying nonstop from Los Angeles, San Francisco, Honolulu, Dallas/Fort Worth, or Vancouver to Nadi, Fiji or continuing on to Sydney, Brisbane, Melbourne, Adelaide, Canberra, or Cairns in Australia or Auckland, Christchurch, or Wellington in New Zealand, personalized in-flight service is the airline’s signature style. For example, in Business Class, the new Dine on Demand concept allows guests to choose not only what they want to eat, but when, from a menu of 20 dishes inspired by culinary traditions across the Pacific Rim. The new menu and service are being progressively introduced on select long-haul flights, with full rollout scheduled by July 2026.

Signature cocktails and mocktails also showcase the airline’s sense of place, featuring Fijian spirits and wine menu featuring prestigious Pacific terroirs. And for down time, Italian skincare brand Beauty Thinkers shares their best amenities for combating dry skin in the air.

Even in Economy, genuine hospitality and thoughtful touches make air travel special again. There are catered meals that include a starter, a choice of mains, and dessert. In between, new snacks and beverages have been introduced, with options like hot chocolate. There’s also plenty of entertainment, including an on-board magazine and a duty-free catalog to browse.

But when we said Fiji Airways provides hospitality before take-off, we’re also referencing access to the over 600 lounges and oneworld Emerald, Sapphire, and Business Class travelers may be able to access as the airline settles into its membership to that prestigious group. Emerald and Sapphire members also get entry and an adult plus-one to the Fiji Airways Flagship Premier Lounge! Priority check-in and boarding, fast-tracked security where available, extra baggage allowances, and more for oneworld Emerald and Sapphire members sweeten the Fiji Airways experience before even settling into their ticketed seat.

Plus, Fiji Airways has officially adopted the AAdvantage® Travel Reward Program as their own, which allows customers to earn and redeem miles when traveling the Fiji Airways network. This increases the opportunity to accrue points from 25 destinations in 14 countries to include American Airlines’ extensive network of over 350 destinations across more than 60 countries.

With such a vast reach comes the possibility to make a positive impact. Coming from a small and precious part of the planet, Fiji Airways has fittingly positioned sustainability at the core of its operations under a dedicated framework called Maroroya, which means “to protect.” For that reason, they’ve invested in aircraft that uses up to 25% less fuel, constantly monitoring and actively reducing fuel consumption on every flight, and have replaced single-use plastics with more sustainable alternatives. On board, passengers will find craft paper packaging, paper cups, blankets made from sustainably sourced bamboo, which are donated to community groups and charities across Fiji when retired. And through Fiji Airways’ “Every Take Off, One Tree” initiative, a mangrove seedling is planted for every international flight. In partnership with Fiji’s Department of Forestry, 84,000 young plants have joined their existing brethren on Fiji’s shores to help counter the impact of climate change and erosion.

All of these efforts toward mindfulness are part of the caring, welcoming ethos that defines the islands, helping vacationers catch the Bula spirit right in midair, before, and after.

FROM OUR SPONSOR:

ALG Vacations® offers thousands of options for accommodations, transportation, and tours around the globe. Advisors can customize itineraries according to their customers’ preferences, thanks to the VAX VacationAccess booking engine, which allows filtering by points of interest, star level, or proximity to the cruise port. Did you know that Travel Protection Plus coverage covers price protection for vacations all around the world, including anywhere Fiji Airways flies? And that every booking made to the South Pacific, Australia, or New Zealand not only earns advisors WAVES® points, but also gets travel pros closer to ALGV Elite status?

Visit www.ALGVacations.com/TravelAdvisorsGetYouThere to learn about other ways ALG Vacations works to support and strengthen the travel advisor community.