Video: How to Be Authentic on Social Media

For TMR’s MasterAdvisor episode number 29, Jill LaBarre of Jill’s Great Escapes discusses how managing social media today is very different than it was six or seven years ago. While there are more tools than ever that advisors can use to make it easy, more than anything, driving business on social media comes down to one thing, and that’s being yourself.

LaBarre speaks about the benefits of using closed groups on Facebook, how she grew her destination wedding sales through Pinterest, and how much time travel advisors really need to invest in their social media presence.