How to Sell Villas: A Deep Dive into the Industry’s Fastest Growing Segments

Once the darling of COVID-era travel, luxury villas have been one of the hottest trends in travel over the last five years, and the segment could grow even more as more and more consumers are introduced to the category.

That is particularly good news for travel advisors, who are more often than not, looked to for expertise when booking villas, a category that is a new one for so many travelers, and one that can be daunting even for the most seasoned DIYers, with so many options and each one entirely unlike the others.

TMR is happy today to release its latest research report, this one on the intricacies of selling villas to a growing consumer base. The How to Sell Villas white paper, sponsored by Villas of Distinction, takes a deeper look into why villas are popular, how travel advisors can get started selling the segment, who the ideal villa client is, and much more.

There’s also a full explainer of villa pricing so advisors can get the information they need when it comes to inclusions before communicating it to their clients.

The report also includes some client success stories, real-life examples of how advisors successfully placed clients in luxury villas, along with some property spotlights for those wanting to get fully familiar with the kind of accommodations in the villa category.

The full report can be viewed here.