Horseshoe’s Jubilee Tower Becomes the Versailles Tower at Paris Las Vegas

In what may be the first instance of a Las Vegas casino-resort tower being transferred between two properties, Horseshoe Las Vegas’ Jubilee Tower has now become the Versailles Tower at Paris Las Vegas – without actually moving an inch, accomplishing what is essentially a strategic realignment of resources for parent Caesars Entertainment. 

While ambitious, the shift wasn’t surprising considering that Paris has received the bulk of the company’s recent investment dollars (vs. Horseshoe), with new restaurants, nightclubs, and other upgrades introduced over the past couple of years.  Those enhancements include the stunning Vanderpump à Paris, Nobu, The Bedford by Martha Stewart, and a renovated sportsbook. 

And residing in a portion of the ex-Le Village Buffet space, celebrity chef Bobby Flay’s Bobby’s Burgers dishes up nice, thick burgers starting under $15, perfectly paired with the outlet’s craveable, dark chocolate shake. 

Horseshoe Las Vegas, meanwhile, was rebranded from Bally’s Las Vegas last year, a transformation that came with cosmetic changes and new/updated F&B outlets. But the most notable addition here was the new Hall of Fame Poker Room, anointing the property as the official World Series of Poker headquarters, along with the recognition and gravitas that designation confers to serious poker players.  Since the realignment, Horseshoe is left with its Resort Tower’s 2,056 rooms and suites (last renovated in 2018), while Paris now has 3,672 total units.

Timing is Everything – Especially in Vegas
Since the Jubilee Tower’s guest rooms were overdue for an upgrade (the last refresh was in 2014), the timing for the realignment was perfect. 

All 756 rooms and suites have now been completely renovated with all-new furniture, fixtures, and equipment, and decorated in an airy design highlighted by the colors of the French flag.  The generously sized standard King, starting at 436 square feet, represents one of the largest standard rooms on the Strip, and is now positioned to compete well in Vegas’ midscale hotel niche.  And in a nod to the company’s bottom line, these accommodations are already commanding a higher nightly rate than they typically drew in their prior incarnation at Horseshoe.   

A pedestrian bridge currently under construction will link the adjacent properties, bridging the gap between the 2nd floor of the Versailles Tower and the facing, north wall of Paris.  For now, guests may check in at Paris’ front desk (and take the considerably long walk through the existing interior connection between the two hotels), or, better yet, use the conveniently-located satellite check-in desk at Horseshoe, which is just inside the front door.  Meanwhile, select rooms and suites on the top floor of the Versailles Tower are being fitted with balconies, and the tower facade itself will receive a facelift to better match the property’s existing Bordeaux Tower.

A recent inspection revealed new hallway treatments that are bright and attractive, leading to particularly impressive suite categories, especially the 1,700 sq. ft. Versailles Premium Suite. With a living area featuring either a pool table or conference table, and a large, adjoining bedroom with a marble bath sporting twin-facing vanities, shower, and separate soaking tub, management foresees these units as a perfect fit for convention execs to use as hospitality suites and/or small meeting spaces.

Geographic Proximity, Demand Sparked the Move
When I asked Jason Gregorec, SVP and General Manager of Horseshoe and Paris Las Vegas, whether the $100 million investment that Caesars Entertainment made in the tower refurb/rebrand represented a deft move for the company, he noted that demand for additional rooms was sparked by the recent F&B and gaming upgrades. 

“Our guests love Paris Las Vegas,” he said, “ and we’re excited to offer an elevated room product that complements the incredible food, beverage, and gaming options we recently added.  The Versailles Tower is also near the existing Paris resort, so integrating it creates a wider variety of accommodations for visitors to experience just steps away from all the offerings they already know and love.”

And since Versailles Tower guests can walk directly into the casino at Horseshoe, they’re near other Horseshoe outlets including Jack Binion’s Steak, the Jubilee Theater, and Guy Fieri’s new Flavortown Sports Kitchen,

While the additional room inventory is beneficial for Paris, the loss of those units doesn’t seem to actually disadvantage Horseshoe.  Horseshoe’s 2,056 Resort Tower rooms remain a solid value play for a prime mid-Strip location, which on some midweek dates sell for as low as $100 per night, including resort fees.  On a recent visit, the property’s casino was packed on Sunday and Monday nights, which are typically quiet elsewhere.