Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources
  • Luxury Travel Report

Rob Coleman Replaces Michelle Sutter as VP, North American Sales at Holland America

by Dori Saltzman  March 31, 2023
Rob Coleman Replaces Michelle Sutter as VP, North American Sales at Holland America

Holland America has announced some major changes to its sales department. 

Effective April 10, Rob Coleman will be promoted to vice president of North American sales, taking over from Michelle Sutter. He will oversee strategic accounts, national accounts, charter and incentives, and field sales. Coleman has been with Holland America for 24 years.

“For more than two decades, Rob has been an essential member of Holland America Line’s sales team with a proven record of success that continues to strengthen the department,” said Beth Bodensteiner, chief commercial officer for Holland America Line. “We thank Michelle for making a positive impact within our company and among the travel advisor community during her time with us. We are fortunate to have a deep well of talent among our sales team, and Rob will seamlessly transition in his new role.”

Sutter is leaving the cruise line to pursue a career in people and culture outside of the cruise industry.

Most recently, Coleman served as vice president of charter, incentive and series partnerships where he built and nurtured alliances with charterers, incentive groups, and the company’s large portfolio of series operators and wholesalers.

“Our travel partners play a vital role in the success of Holland America Line,” said Coleman. “I look forward to continuing to build our trade partnerships, showcase our genuine gratitude for their contributions and work with our incredibly talented sales team.”

Coleman joined Holland America Line in 1999 as an inside sales rep.

  
  
Related Articles
Holland America Line’s Oosterdam Undergoes Major Refit
HAL Celebrates 152 Years with Incentive-Packed Anniversary Sale
Holland America’s New Brand Campaign Asks Cruisers to “Savour the Journey”
Holland America Line’s Zaandam Returns to Service after Refurbishment
More on the New Combined Holland America and Seabourn Sales Team
Carnival Corp. Changes Advertised Pricing Policy & Cancellation Fee Structure to Comply with Calif. Law
Holland America Offers Audible Content to Guests
Everything You Need to Know About Each Cruise Line’s Kids Club
Hopping Aboard the Coolcation Trend with Holland America
Holland America Group Resigns USTOA Membership

MOST VIEWED

  1. La Liste Reveals Top 10 Hotels in the World for 2025
  2. Delta Air Lines Clarifies Schedule Change Policy for Travel Agencies
  3. Certares Takes Full Ownership of Avoya Travel, Andersons Depart
  4. American Airlines Launches First Touchless ID Lanes
  5. Former Virgin Voyages Head of Sales John Diorio Lands New Role at Celestyal
  6. Delta Is Now Requiring Agencies to Acknowledge and Accept Schedule Changes in PNR


  1. 8 Things to Know About Azamara Cruises
  2. Royal Caribbean’s Perfect Day Mexico Will Break Several Records
  3. Nothing But Clear Skies for the Cruise Industry
  4. Xanterra Travel Collection Names New CIO & Corporate Director of Sales
  5. First Tropical Storm of Hurricane Season Could Hit Caribbean Next Week
  6. ACTA: Impact of U.S. Tariffs on Canada’s Travel Industry Will Be Worse Than Pandemic
TMR Subscription

Subscribe today to receive daily in-depth luxury coverage, analysis of luxury news, luxury trends and issues that affect how you do business. Subscribe now for free.

Subscribe to TMR

Top Stories
Avalon Introduces Lineup of “After Dark” Activities
Avalon Introduces Lineup of “After Dark” Activities

From a new sunset Sky Deck dinner option to lively after-dinner entertainment, Avalon is extending the typical river cruise day.

First-Time ASTA River Cruise Expo Attendees on Why Travel Advisors Shouldn’t Miss Next Year’s Show
First-Time ASTA River Cruise Expo Attendees on Why Travel Advisors Shouldn’t Miss Next Year’s Show

First-time ASTA River Cruise Expo attendees talk about why you shouldn’t miss next year’s event — and how to make the most of it.

Catching Up with Uniworld’s Michelle Palma
Catching Up with Uniworld’s Michelle Palma

TMR sat down with Uniworld’s executive vice president of sales for North America at the 2025 ASTA River Cruise Expo.

How PONANT and Paul Gauguin Cruises Merge Excellence in Expedition and Exploration Travel
How PONANT and Paul Gauguin Cruises Merge Excellence in Expedition and Exploration Travel

Expedition travel isn’t a trend — it’s a mindset shift.

Princess Cancels All Galveston Departures from November 2026 On
Princess Cancels All Galveston Departures from November 2026 On

Princess said the move is part of its global deployment strategy.

What to Know about Avalon Waterways’ New Itinerary on the Garonne and Dordogne
What to Know about Avalon Waterways’ New Itinerary on the Garonne and Dordogne

TMR was among the first guests onboard Avalon’s all-new Bordeaux river cruise. Here’s what the experience is like.

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
The Collette Premium Experience
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences