JetBlue is hoping to disrupt yet another popular U.S. to Europe-route with new service from New York's JFK International Airport and Amsterdam's Schiphol Airport.
The flights are expected to start in “late summer,” JetBlue said. After the launch, the airline said it will soon follow with service between Amsterdam and Boston.
JetBlue is hoping to truly disrupt the market with its entrance—Robin Hayes, JetBlue CEO, said that the New York to Amsterdam route is “long overdue for some competition” and that the addition can provide new options for consumers looking for better pricing, and better service.
“For too long the U.S. legacy carriers, backed by their joint ventures with other global airlines that enjoy immunity from antitrust laws, have locked customers in with very expensive fares and mediocre service. Just like we’re doing in London and Paris, we will bring fares down and improve the experience for customers flying between the U.S. and Amsterdam.”
Amsterdam will be JetBlue’s third international destination following London, which launched in 2021, and Paris, which is launching in June. JetBlue said that the recent news of a Dutch court striking down a potential cap on flights at Schiphol gave it the confidence to enter the market.
“Our formula of combining a customer-centric experience and everyday low fares isn’t something you find in Europe,” Hayes said. “We’re confident that customers, Amsterdam airport officials, and the Dutch government will be delighted by JetBlue when they see first-hand the positive impact we can make and we look forward to working together with Dutch officials to ensure long-term success in the market.”
The plan is for JetBlue to offer the flights daily on an Airbus A321 Long Range (LR) aircraft. That plane includes 24 Mint Suite seats, along with 114 core seats.