JetBlue Travel Products Rebrands as Paisly, Expanding Paisly’s Services

JetBlue has relaunched its JetBlue Travel Products brand as Paisly, combining the forces of the two previously separate entities to form one full-service travel company. 

Paisly was formerly an internal travel platform underneath the JetBlue Travel Products umbrella. Now, Paisly emerges as a tech-enabled, managed travel services arm, serving not only JetBlue customers, but other airlines as well, starting with United Airlines. The news comes after JetBlue and United announced their Blue Sky partnership last week. 

“This is more than a name change, it’s a statement of who we’ve become,” said Jamie Perry, president of Paisly. “What started as a vacation packaging arm for JetBlue has grown into a high-growth tech enabled travel services provider, purpose-built with the airline industry in mind.” 

Perry, who was named president of JetBlue Travel Products in August 2024, now assumes the role of Paisly’s president. He said that the new Paisly is “not just a tech stack” but instead, “a full-service partner that combines smart personalization with human support.”  

“Customers don’t want to have to manage reservations and chase confirmations,” he added. “Paisly takes care of all that for them and more. Partnering with United is a strong validation of the model we’ve built.”   

Under the new collaboration, Paisly will assume operation of United Airlines’ direct-to-consumer non-air travel products, including packages, hotels, rental cars, cruises, activities, and insurance. They’ll be managed by a United dedicated in-house team and powered by Paisly’s proprietary platform. 

Paisly will manage all travel services in-house, from marketing to hotel partnerships to customer care. It touts its main advantages over other travel companies as offering “great products powered by innovative tech, exceptional customer service delivered by its 24/7 Helpful Humans team and Insider Experience program, and unbeatable value through personalized recommendations.”