Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
Menu
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

Yucatan Magic, If You Know Where to Find It

by Steve Gillick  July 16, 2019
Yucatan Magic, If You Know Where to Find It

The Yucatan offers up the perfect blend of discovery, history, culture, gastronomy, and nature. Photo: Shutterstock

Mexico’s Yucatan State is a magical place to spend a vacation … as long as you know where to find it! It’s often confused with the Yucatan peninsula as a whole, which includes the states of Quintana Roo (Cancun, Cozumel, Isla Mujeres, Playa del Carmen, Xcaret, etc.) and Campeche (the walled city of Campeche and the jungle city of Calakmul, etc.). And when travelers correctly place Chichen Itza as part of Yucatan State, many believe that the complex of Mayan ruins is the only reason to visit the Yucatan. Simply spoken, they are wrong!

On a recent trip to the Yucatan, we explored many of the sites, tasted the delicious food, sampled refreshing beverages, and enjoyed great conversations with Yucatecos (the people of the Yucatan). But throughout our journey, we had questions in mind about Mexico tourism’s “new direction,” where some $300 million was to be re-allocated — from the promotional tourism boards across the country, to the Mayan Train that would connect the towns and cities of the Yucatan peninsula.

The cuisine
So, who better to ask than Miguel Andres Hernandez, the Vice Minister of Tourism for the State of the Yucatan? The very congenial Vice Minister joined us for dinner at Parque de Santa Lucia in Merida. We started off with something of interest to all travelers: food. As we munched on delicious appetizers of corn empanadas with black mole, and octopus ceviche with scallops, Miguel spoke about the 1,500 different types of Tequila now on the market (and the host of recently hired Yucatan mixologists to help visitors appreciate the beverage).

He noted the growth of gastronomy in the area, not only with 15 new chefs in Merida alone, but also in the appreciation of classical cuisine. A “pib” is the Mayan word for an underground oven. And we were told that 50%-60% of Mayan food is cooked underground. In some towns, Valladolid for example, 73% of the people are of Maya-Mixtes heritage, and therefore in the Yucatan, the norm is to find that gastronomic expectations have been greatly exceeded.  

The Mayan Train
Miguel went on to talk about the Mayan Train, which he described as a great concept “if, in fact, it’s built.” (As a matter of note, Enrique Peña Nieto, the past President of Mexico, canceled plans in 2012 to build a Cancun-to-Merida train due to austerity cuts). The benefits of the project would have far-reaching effects. It would protect historic sites and the environment; promote tourism, education and entrepreneurialism; and would go the distance in taking a sustainable approach to the culture of the Yucatan. 

Miguel noted that “thirty percent of the people who come to Mexico on a cruise ship, return,” so first impressions are very important. And the Vice Minister asserted that tourism partnerships were also important. The success of other areas, notably Puerto Vallarta and Riviera Nayarit, were constantly being reviewed in the context of adopting best practices to the Yucatan.

Miguel mentioned that the Mayan Train stations had not yet been determined, but that Puerto Progresso (the port city on the Yucatan Peninsula) would definitely need to be included, as would Merida (the capital of the state) and the Magical Towns of Valladolid and Izamal.  (Magical Towns are designated by a committee where the “magical experience” takes into consideration specific criteria, such as natural beauty, cultural richness, traditions, crafts, food, festivals, exceptional hospitality, and more). 

Reasons to go
Miguel reminded us that Tianguis Turistico, the annual tourism fair, would be held in Merida in 2020 to showcase not only the city, but the treasures of the Yucatan. And when asked why travelers should consider a holiday in the state, he noted the following:

  • The Yucatan is safe for tourists. It has been rated one of the safest places in Mexico for the last 12 years. “We don’t even have aggressive merchants,” Miguel said.
  • Accommodations are plentiful. Merida has 7,300 hotel rooms, out of the 13,000 available in the state; and Yucatan tourism is currently working with Airbnb.
  • The Yucatecos enjoy telling their stories. “Talk to the locals, and hear real history from the source,” Miguel noted.
  • Out of the 6,000 cenotes in the country (a cenote is a surface pool, connected to a subterranean water source), the Yucatan boasts 3,000 cenotes that are open to the public, “and every one is different.”
  • The Yucatan has great diversity: beaches, forests, nature reserves, and 19 archeological sites that are open to the public.

The Vice Minister of Tourism also reminded us that “we have great weather”; and that while prices tend to be higher in neighboring states, “the quality of the experience is higher in the Yucatan.”

Why the Yucatan is on my ‘must re-visit’ list
Our own travel experiences bore out much of what Miguel Hernandez told us. 

We flew into Cancun airport and traveled two hours to Valladolid. After a night at the Hotel El Mesón del Marqués, a beautifully converted 17th-century house, we walked a few blocks to explore the town square, with the imposing Church of San Servacio (started in 1706), and the historic murals in the Municipal Palace that explain Valladolid’s nickname of “The Heroic City.” Nearby is the 16th-century Convento de San Bernardino de Siena and the Cenote Zaci (Cenote of the White Sparrow Hawk). 

The drive from Valladolid to Izamal is roughly 90 minutes. Once you enter the downtown area, the typical reaction is, “Oh my goodness!” The Franciscan Convent of San Antonio de Padua, built from, and over, one of the Mayan pyramids, is amazing. And the town, itself, is a real treasure for photographers, with beautiful colonial buildings and an easy climb to the top of the 34-meter (112-foot) pyramid, Kinich Kakmó.

Lunch at Restaurant Zamna featured Yucatan specialties, including salbute (puffed, deep-fried tortillas with pulled turkey, okra, tomato and onion), panucho (a refried tortilla stuffed with black beans, meat and vegetables) and longaniza (smoked pork sausage with achiote), all washed down with chaya (a mix of a local spinach-like plant with lemonade).

On the way to Merida, we overnighted in luxury bungalows at the Hacienda Sotuta de Peón; and enjoyed an excellent, entertaining tour of this active Sisal plantation. The tour ended with a horse-and-wagon ride to the nearby cenote for some relaxation and a lemony Mezcal Margarita.

In Merida, at the Hotel Casa del Balam, we were only a short walk from Plaza Mayor, which is surrounded on all four sides with eye-popping history. This includes the absolutely amazing façade (1540) of Montejo’s House; the Merida Cathedral, which is the oldest mainland cathedral in all the Americas (completed in 1598); the Governor’s Palace (filled with historical paintings and murals); and the city hall.

On the way to Chichen Itza, we explored the Celestún Biosphere Reserve by boat to see Cormorants, Pink Flamingoes, Magnificent Frigate birds, and beautiful mangroves. 

And on the last day, we met at 4:45 am to walk down the path from the Mayaland Hotel to Chichen Itza. With the help of our guide’s very strong flashlight, we enjoyed a pre-dawn tour of the complex, witnessed a brilliant sunrise, and then headed back to Cancun Airport. 

From the Magical Towns to the magic of discovery, history, culture, gastronomy, nature, and so much more, the Yucatan is high on my “must re-visit” list.

  5
  0
Related Articles
New Opening: Iberostar Selection Riviera Cancun
Los Cabos dévoile sa nouvelle campagne marketing au Canada
Banyan Tree Mayakoba Appoints New Director of Sales and Marketing
Royalton Riviera Cancun to Unveil Renovations Under New Royalton Management
The Westin Resort & Spa Puerto Vallarta to Become an All-Inclusive
Marriott, Caribbean and Latin America, Appoints New Sales Directors
Mexico Tourism Surges Ahead of FIFA 2026 World Cup
Inside Costalegre: The Luxury Coastline Every Travel Advisor Should Know
DOT Threatens to End Delta-Aeromexico Joint Venture in Mexico Dispute
Record Sargassum Surge Covers Caribbean Beaches

MOST VIEWED

  1. Tropical Storm Melissa to Hit Jamaica this Week
  2. Tropical Storm Melissa May Hit Jamaica as a Hurricane, Causing Travel Delays
  3. United, Delta Passengers Face App Woes Due to Early-Morning AWS Outage
  4. Norwegian Cruise Line Reverts Back to “Free at Sea”
  5. Hurricane Melissa to Hit Jamaica Tonight as Category 5 Storm: Flight & Cruise Waivers for Travelers
  6. 9 New All-Inclusive Resorts in the Caribbean and Mexico Opening in 2026


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
U.S. Updates Travel Warning for Tanzania, Tour Operators React
U.S. Updates Travel Warning for Tanzania, Tour Operators React

The latest travel advisory has increased Tanzania from Level 2 to 3.

Great Lakes Region Expecting Record Cruise Growth in 2026
Great Lakes Region Expecting Record Cruise Growth in 2026

In 2026, seven cruise lines and 10 cruise ships will offer Great Lakes sailings.

Jamaica Hoping to Reopen for Travel and Tourism by December 15
Jamaica Hoping to Reopen for Travel and Tourism by December 15

The Minister of Tourism, Hon. Edmund Bartlett announced Wednesday his plan to reopen the country in time for the winter tourism season.

Jamaica Airports Start to Resume Operations Post-Hurricane Melissa
Jamaica Airports Start to Resume Operations Post-Hurricane Melissa

Photos from inside of Sangster showed major damage to some of the gate areas.

Paris’ Louvre Museum Remains Closed After Sunday’s Brazen Daylight Crown Jewels Heist
Paris’ Louvre Museum Remains Closed After Sunday’s Brazen Daylight Crown Jewels Heist

The museum could remain closed as police continue their investigation into Sunday’s heist.

Cruise Ship Size Limits Officially Set for French Riviera Ports
Cruise Ship Size Limits Officially Set for French Riviera Ports

After a summer of confusion in the French Riviera, officials have finally settled on a cruise ship limitation policy.

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
Real Reviews – What Travelers are Saying about CIE Tours
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences