Wyndham Launches New Extended Stay Brand WaterWalk
by Briana Bonfiglio /Wyndham Hotels & Resorts has added a new extended stay brand to its portfolio called WaterWalk Extended Stay by Wyndham.
The addition of Wyndham’s 25th brand, and third extended stay brand, adds 11 hotels and more than 1,500 rooms in places such as Tucson, Jacksonville, Phoenix, and Wichita.
“In the last year, guest demand for the extended stay segment reached record highs, which has been underscored by demand from owners and developers looking for new opportunities to partner with Wyndham,” said Chip Ohlsson, chief development officer at Wyndham Hotels & Resorts. “Our vision is to offer the industry’s most robust portfolio of extended stay brands and the addition of WaterWalk marks an important step in that direction—helping ensure we have an offering in every segment, for every owner and for every guest.”
WaterWalk Extended Stay joins Wyndham’s two other extended stay brands: ECHO Suites Extended Stay by Wyndham and Hawthorn Extended Stay by Wyndham. WaterWalk was initially founded in 2014 by the late Jack DeBoer and is now overseen by his granddaughter, CEO Mimi Oliver.
“WaterWalk’s success is the culmination of decades of experience in extended stay combined with a relentless pursuit for driving innovation and delivering exceptional guest experiences,” Oliver said. “We believe WaterWalk is our best brand yet and our decision to bring it into the Wyndham portfolio is a pivotal moment in its evolution, one we believe will lead to enhanced efficiencies, performance and growth—all thanks to the Wyndham Advantage.”
WaterWalk provides an upscale, residential-like experience with fully furnished units for more long-term stays.