Avoya Travel is joining the Travel Leaders Network (TLN), the largest travel agency consortium, the two groups announced on Thursday.
Avoya, which is less than a year from taking on a new investor in Certares, the private equity firm that already holds investments in a number of travel companies including TLN parent-company Internova and AmaWaterways, made the decision after months of research and vetting, it said on Thursday.
The organization, along with the independent agencies in its network, will now be able to take advantage of several of TLN’s programs including its technology and partnerships.
“Avoya’s ambitious growth plans required an extensive process to evaluate which travel consortia might best match our ethos,” said Jeff Anderson, Co-CEO of Avoya Travel.
“Running this process gave us a double win: not only did we find a great consortium in Travel Leaders Network, we also bonded deeply with other consortia leaders, competitors, and travel providers throughout the industry. 2023 is going to be a banner year for Avoya and we couldn’t be more excited.”
“We are elated that Avoya Travel will be joining the Travel Leaders Network and are already working on strategic initiatives with Avoya to increase leisure travel sales,” said Roger Block, President of Travel Leaders Network. “Avoya is known for its innovation and forward-thinking approach to increasing market share, and their business philosophies and energy match Travel Leaders incredibly well. We are looking forward to the future and what our amazing companies can build together.”