Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

Alaska Airlines Cements Position as #4 U.S. Carrier with Huge Boeing Order

by Bruce Parkinson  January 08, 2026
Alaska Airlines Cements Position as #4 U.S. Carrier with Huge Boeing Order

Alaska 737-10 and 787-10

Alaska Airlines is ordering 105 new 737-10 aircraft and five new 787 aircraft – exercising all previous 787 options held with Boeing. The airline also secured rights for an additional 35 737-10 aircraft. 

This order – the largest in the airline’s history – secures critical delivery slots and extends the aircraft delivery stream through 2035.

“This fleet investment builds on the strong foundation Alaska has created to support steady, scalable and sustained growth, and is another building block in executing our Alaska Accelerate strategic plan,” said CEO Ben Minicucci. 

Boeing corporate offices in Chicago
The aircraft order is Alaska’s biggest ever with Boeing. Photo: quiggyt4 / Shutterstock.com

“These planes will fuel our expansion to more destinations across the globe and ensure our guests travel aboard the newest, most fuel-efficient and state-of-the-art aircraft. We are incredibly proud to be partnering with Boeing, a Pacific Northwest neighbour and a company that stands as a symbol of American innovation and manufacturing.”

A mix of growth aircraft and replacement for aging 737s, Alaska says the order will keep its fleet one of the youngest in the industry and the most fuel efficient for any premium, global airline.

With a current fleet of 413 aircraft, Alaska Air Group’s carriers will operate a fleet of more than 475 aircraft by 2030 and more than 550 aircraft by 2035.

This week, Alaska Airlines also welcomed the first 787-9 painted in Alaska’s new global livery. The new 787-9 exterior design draws inspiration from the natural wonder of the Aurora Borealis. Utilizing a new aircraft painting technique, it took artists nearly 1000 hours across 13 days to paint the aircraft exterior from nose to tail.

“As we transform into the country’s fourth largest global airline, we are proud to introduce a new, global livery for the Alaska brand. The design is a tribute to Alaska’s rich history and a reflection of our bold vision for international growth and our commitment to connect the Pacific Northwest to the world,” added Minicucci.

  
  
Related Articles
Alaska Airlines Adds Nonstop Seattle Flights to Paris and Athens for 2027
Alaska Airlines Launches Seattle to Rome Nonstop Flight
Alaska Airlines Announces New Lounge for San Diego International
Alaska Airlines Names New Hawaiian Airlines CEO
Alaska Airlines to Launch Free Starlink Wi-Fi for Atmos Rewards Members
Alaska Airlines Announces New Long-Haul Flights to London, Reykjavik in 2026
Alaska Airlines to Add 7 New City Pairs This Fall
VIPorter Members Can Now Redeem Points on Air Transat & Alaska Airlines
Alaska Airlines and Hawaiian Airlines’ Merger Passes DOJ Review

MOST VIEWED

  1. Softvoyage Delays Decommissioning of REVNET After Advisors Express Concerns
  2. Celebrity Reveals Seven-Continent 2028-2029 Deployment
  3. Air Canada Posts Q2 Results Hit by Fuel Costs, Confirms Sale of Aeroplan Stake
  4. Jamaica’s Tourism Minister on Tourism Investment, Canada’s Growing Importance and Cuba’s Recovery
  5. Low River Water Hell: Travel Advisors Navigate the Shallows of Europe River Cruise Season
  6. Air Canada Offers 10X ‘Air Canada & Me’ Tokens for Domestic Flights Through Year-End


Top Stories
Indonesia Airports Reopen, But Volcanic Ash Still Being Monitored
Indonesia Airports Reopen, But Volcanic Ash Still Being Monitored

Nearly 3,000 flights were cancelled and more than 340,000 passengers had their plans disrupted. It may not be over.

Emirates Launches World’s 1st Electric Premium Economy Seat with Privacy Screen
Emirates Launches World’s 1st Electric Premium Economy Seat with Privacy Screen

Debuting on newly received Airbus A350 aircraft, Emirates says the new seat combines industry-leading innovation with elevated comfort, giving customers greater control over their personal space.

TTAND Named to Air Canada Circle of Excellence Platinum Level for 3rd Straight Year
TTAND Named to Air Canada Circle of Excellence Platinum Level for 3rd Straight Year

“We are honoured on behalf of our agent partners to be once again named to the platinum level of the Air Canada Circle of Excellence,” said TTAND CEO, Flemming Friisdahl.

Biggest-Ever Expansion to Air Canada’s Intercontinental Network for Summer 2027
Biggest-Ever Expansion to Air Canada’s Intercontinental Network for Summer 2027

The carrier will add five new international destinations and seven new routes for summer 2027, along with increased schedules on key markets.

Raging Summer Storm Causes 157 Cancellations, 485 Delays at Pearson Wednesday
Raging Summer Storm Causes 157 Cancellations, 485 Delays at Pearson Wednesday

The storm caused widespread flooding, wind damage, and power outages throughout the region, and also resulted in substantial havoc at Canada’s largest air travel hub.

United Adds Innovative Functions to its Mobile App for Travel Disruptions
United Adds Innovative Functions to its Mobile App for Travel Disruptions

Customers who are rebooked to a later flight after a travel disruption can now stand by for up to three earlier flights.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
Advertiser's Voice
NCL Makes Waves: Derek Lloyd on the New Great Tides Waterpark
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences