Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

Alaska Airlines Cements Position as #4 U.S. Carrier with Huge Boeing Order

by Bruce Parkinson  January 08, 2026
Alaska Airlines Cements Position as #4 U.S. Carrier with Huge Boeing Order

Alaska 737-10 and 787-10

Alaska Airlines is ordering 105 new 737-10 aircraft and five new 787 aircraft – exercising all previous 787 options held with Boeing. The airline also secured rights for an additional 35 737-10 aircraft. 

This order – the largest in the airline’s history – secures critical delivery slots and extends the aircraft delivery stream through 2035.

“This fleet investment builds on the strong foundation Alaska has created to support steady, scalable and sustained growth, and is another building block in executing our Alaska Accelerate strategic plan,” said CEO Ben Minicucci. 

Boeing corporate offices in Chicago
The aircraft order is Alaska’s biggest ever with Boeing. Photo: quiggyt4 / Shutterstock.com

“These planes will fuel our expansion to more destinations across the globe and ensure our guests travel aboard the newest, most fuel-efficient and state-of-the-art aircraft. We are incredibly proud to be partnering with Boeing, a Pacific Northwest neighbour and a company that stands as a symbol of American innovation and manufacturing.”

A mix of growth aircraft and replacement for aging 737s, Alaska says the order will keep its fleet one of the youngest in the industry and the most fuel efficient for any premium, global airline.

With a current fleet of 413 aircraft, Alaska Air Group’s carriers will operate a fleet of more than 475 aircraft by 2030 and more than 550 aircraft by 2035.

This week, Alaska Airlines also welcomed the first 787-9 painted in Alaska’s new global livery. The new 787-9 exterior design draws inspiration from the natural wonder of the Aurora Borealis. Utilizing a new aircraft painting technique, it took artists nearly 1000 hours across 13 days to paint the aircraft exterior from nose to tail.

“As we transform into the country’s fourth largest global airline, we are proud to introduce a new, global livery for the Alaska brand. The design is a tribute to Alaska’s rich history and a reflection of our bold vision for international growth and our commitment to connect the Pacific Northwest to the world,” added Minicucci.

  
  
Related Articles
Alaska Airlines Launches Seattle to Rome Nonstop Flight
Alaska Airlines Announces New Lounge for San Diego International
Alaska Airlines Names New Hawaiian Airlines CEO
Alaska Airlines to Launch Free Starlink Wi-Fi for Atmos Rewards Members
Alaska Airlines Announces New Long-Haul Flights to London, Reykjavik in 2026
Alaska Airlines to Add 7 New City Pairs This Fall
VIPorter Members Can Now Redeem Points on Air Transat & Alaska Airlines
Alaska Airlines and Hawaiian Airlines’ Merger Passes DOJ Review
Alaska Airlines Flight Attendants Want to Strike Soon

MOST VIEWED

  1. Hyatt Reveals Details of Two All-Inclusive Resorts Opening in 2026
  2. TTC Tour Brands Launches Tour Fest Advisor Incentive for 2026 Bookings
  3. ACTA “Deeply Concerned & Disappointed” by Air Canada Commission Cuts
  4. 100% Foreign Ownership: Cuba Hails “Bold New Era for Tourism” with Massive Market Reforms
  5. Interests Over Influencers: Study Says Social Trends Play Minor Role in Travel Decisions
  6. Rose Cosentino Named Head of Product Development at Air Canada Vacations


Top Stories
Scandinavian Airlines CEO Anko Van der Werff Will Take the Helm at Air Canada
Scandinavian Airlines CEO Anko Van der Werff Will Take the Helm at Air Canada

Air Canada has appointed Anko Van der Werff as President and CEO, effective January 2027, succeeding retiring Michael Rousseau following an international executive aviation career.

Air Canada Makes Cuts or Postponements to Eight More U.S. Routes
Air Canada Makes Cuts or Postponements to Eight More U.S. Routes

Air Canada is cutting and delaying several U.S. routes this winter as weak cross-border demand and elevated fuel costs continue to weigh on transborder travel.

Canadian Domestic Airfares Remain Stubbornly High as Demand Stays Strong
Canadian Domestic Airfares Remain Stubbornly High as Demand Stays Strong

Strong demand for domestic travel is keeping Canadian airfares elevated while international fares have stabilized and travel to the U.S. remains stagnant.

Aeroplan Partners with Airport-Focused Club Avolta Loyalty Program
Aeroplan Partners with Airport-Focused Club Avolta Loyalty Program

Aeroplan and Club Avolta have partnered to let members earn Aeroplan points on eligible purchases at airport retail and dining locations across North America, expanding travel rewards beyond flights.

Global Passenger Demand Down 2.2% in May, But IATA Praises Resilience
Global Passenger Demand Down 2.2% in May, But IATA Praises Resilience

IATA says global air passenger demand fell 2.2% in May due to Middle East conflict, though demand elsewhere remained resilient despite high fuel costs.

CBSA Makes International Transit Easier at YYZ, YVR & YUL
CBSA Makes International Transit Easier at YYZ, YVR & YUL

The CBSA has streamlined international transit at Toronto, Vancouver and Montreal airports, allowing eligible passengers to bypass customs check-ins for faster onward connections.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
Advertiser's Voice
VIDEO: Bahamas Tourism Director General: Canada Emerges as One of Our Fastest-Growing Visitor Markets
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences