Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Tours & Packages
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

Alaska Airlines Will Launch Its Premium Economy Cabin by 2028

by Daniel McCarthy  May 22, 2026
Alaska Airlines Jet on the runway with its 787 global livery during the daytime

Alaska Airlines 787 global livery (PRNewsfoto/Alaska Airlines)

Alaska Airlines will officially introduce its Premium Economy cabin by 2028.

Alaska had previously hinted at adding a premium economy cabin to its fleet, but revealed the timeline this week. The launch is a major move to pit the carrier against other long-haul airlines.

Right now, Alaska only offers a standard economy seat with extra legroom, which it calls its Premium Class, but it will debut a completely separate cabin by 2028. A lot of its widebody jets, including the new Boeing 787-9 Dreamliners originally ordered by Hawaiian Airlines that are now part of the Alaska fleet, had been configured with a two-cabin layout geared toward leisure vacationers.

Alaska had been flying those jets on its new long-haul routes to Rome and London instead of grounding them, but it will now lean into a completely separate cabin—featuring wider recliners, footrests, and upgraded dining—that has been a missing piece for Alaska.

When the retrofits begin in 2028, the project, which will take years to finish, will establish a uniform, three-class configuration across Alaska’s expanding long-haul fleet. Delta (Premium Select), United (Premium Plus), and American Airlines all offer a completely separate mid-airplane cabin with distinct, wider recliners, footrests, and upgraded meal services.

New Massive Lounge in Seattle

Alaska Airlines on Thursday also revealed more of its plans to build a massive, 41,000-square-foot flagship lounge at Seattle-Tacoma International Airport (SEA).

The new lounge will span two stories in the airport’s Concourse C, featuring a main floor for domestic and First Class flyers, and a separate, ultra-premium upper floor dedicated solely to international business class (“Suites”) and top-tier Atmos Titanium elites. In total, the facility will offer approximately 700 seats.

At 41,000 square feet, it will be the largest lounge at the airport by far, easily eclipsing the 23,000-square-foot Delta Sky Club in Concourse A. It will also rank as one of the largest airline lounges in the U.S. as a whole, even surpassing Delta’s ultra-premium Delta One Lounge at New York-JFK, which spans 39,000 square feet.

Alaska also has a new lounge coming to Portland this summer, along with its first lounge in San Diego and a new, expanded lounge in Honolulu, both slated for early 2028.

  
  
Related Articles
John Hall’s Alaska 2027 Tours Add More Options for Alaska-Bound Clients
The Travel Institute Launches Updated Alaska Specialist Course
HX Expeditions Finalizes 2026 Alaska Program with New Itineraries, Inaugural Port Calls
Hawaiian Flights Soon to Carry AS Code as Alaska Merger Clears FAA Hurdle
Explora Journeys Debuts Pre- and Post-Cruise Tours in Alaska and Canada
How Alaska Leaned Into its Indigenous Heritage for Tourism Growth
Oneworld Airlines Move to Terminal 8 at JFK International
Alaska Senator Pushes to Let Cruise Ships Bypass Canada Amid Trade War
Huna Totem Corp. Appoints Former Oceania Cruises CEO as Head of Tourism Group

MOST VIEWED

  1. Royal Caribbean Makes Canceling a Cruise More Expensive
  2. TSA Officers Will No Longer Be Allowed to Sit During Airport ID Checks
  3. How Travel Advisors Can Avoid Client Burnout by Managing Expectations Upfront
  4. American Airlines Launches Automated Seat-Swapping Tool in App


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
Miami International Airport Cargo Plane Crash Delaying Tuesday Morning Flights
Miami International Airport Cargo Plane Crash Delaying Tuesday Morning Flights

Ground delays are averaging more than two hours on Tuesday morning

Department of Transportation Data Reveals Which Airlines are Worst for Baggage Mishandling
Department of Transportation Data Reveals Which Airlines are Worst for Baggage Mishandling

A legacy airline is the worst offender of all, while a budget airline has the best track record.

La Compagnie Adds New York to Düsseldorf Direct for Spring 2027
La Compagnie Adds New York to Düsseldorf Direct for Spring 2027

La Compagnie is the 100% business class airline.

TSA Now Lets You Go Through Airport Security Without a Flight Ticket at 13 Airports
TSA Now Lets You Go Through Airport Security Without a Flight Ticket at 13 Airports

PreCheck members can now get a day pass to see loved ones off at the gate, grab a bite, or hang out during long layovers.

Southwest Airlines to Launch First-Ever Airport Lounges in Four U.S. Cities Next Year
Southwest Airlines to Launch First-Ever Airport Lounges in Four U.S. Cities Next Year

Southwest has plans to add 11 total airport lounges over the next several years.

Raging Summer Storm Causes 157 Cancellations, 485 Delays at Pearson Wednesday
Raging Summer Storm Causes 157 Cancellations, 485 Delays at Pearson Wednesday

The storm caused widespread flooding, wind damage, and power outages throughout the region, and also resulted in substantial havoc at Canada’s largest air travel hub.

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
Advertiser's Voice
Booking Europe with Ease with Delta Vacations
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences