EL AL Israel Airlines Names New Regional Director of Sales

EL AL Israel Airlines has named Eliana Marin as its new Regional Director of Sales for North America. In her new role, Marin will lead the airline’s U.S. management team and report directly to Simon Newton-Smith, Senior Vice President of the Americas.

Marin brings more than two decades of experience to the position, most recently serving as EL AL’s head of U.S. regional sales and strategic partnerships. Her extensive background with the carrier also includes leadership roles in revenue management, schedule planning, and district sales management.

“I’m honored to step into this role at such an exciting moment for EL AL,” Marin said. “With expanded service across North America and a growing global network, there is a tremendous opportunity to work closely with our travel partners and deliver even greater value to our customers.”

The appointment comes as the airline prepares for its largest-ever North American summer schedule. For the 2026 season, EL AL will operate up to 55 weekly flights from the U.S., including three additional weekly frequencies from the New York area (JFK and Newark), bringing the total to as many as seven daily flights from the New York metropolitan region during peak periods.