American Airlines Creates a Unique Campaign to Fundraise for Stand Up to Cancer

by Kailey Cotter
American Airlines Creates a Unique Campaign to Fundraise for Stand Up to Cancer

American partners with Stand Up To Cancer to honor those who have been affected by cancer. Photo: American Airlines Multimedia

American Airlines has been in collaboration with Stand Up to Cancer (SU2C) since 2016, and this year, as part of a new fundraising campaign in July, American is giving travelers the opportunity to add a loved one’s name to the side of specially-designed plane.

By donating at least $25 to SU2C during the month of July, travelers can add the name of a loved one impacted by cancer to American’s Airbus A321 that will take flight this autumn. American will honor its own team members who have fought or are fighting cancer by adding their names to the plane.

American and Stand Up To Cancer are promoting the campaign with country music star Tim McGraw, who is featured on a digital and televised advertisement featuring six American Airlines employees. McGraw, as well as the employees appearing in the ad, have all been personally affected by cancer either as a survivor or a co-survivor.

“Every family in America has a cancer story, my own family included. Too many of us have lost our parents, children, spouses and friends to this terrible disease,” McGraw said. “I’ve been so touched by the stories of the American Airlines team members I’ve met over the past month and I’m honored to lend my voice to this campaign to help create a world where all cancer patients can become long-term survivors and have more time with the people they love.”

American will donate 100 percent of the funds to Stand Up To Cancer’s many cancer research programs. Pilots, flight attendants, mechanics, and customer and fleet service agents are among the participating American team members. Campaign participants hail from Los Angeles and Nashville.

To make a donation to SU2C and add a name to this special plane, visit aa.com/standup between July 1–31, 2019. Donors can visit aa.com/standup again in late September to see the location of their submitted names on the plane before it begins flying in September. Terms and conditions apply

 

 

 

 

 

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