Hard Rock to Open Madrid Hotel in 2019
by Jessica Montevago
Hard Rock International has announced this week plans to further expand its hotel portfolio, with the opening of Hard Rock Hotel Madrid next year.
The new 159-room music-centric hotel will feature regionally inspired food and beverage offerings, as well as a Constant Grind coffee bar and the brand’s signature restaurant, Sessions. Guests will enjoy photo-worthy panoramic views of the Spanish capital from the Rooftop Bar and Terrace, featuring an open-air urban garden.
Hard Rock Hotel Madrid will include brand-signature amenities, such as Body Rock fitness centre and Hard Rock’s exclusive wellness program, Rock Om, which provides a fresh take on in-room yoga, infusing the beat of music with the ancient serenity of yoga.
Hard Rock is working in collaboration with European real estate specialists, ActivumSG Capital Management Ltd. (ASG), who acquired the site of the soon-to-be hotel when it was a municipal office building, and is leading an extensive €25 million (about $29 million) program to reposition it as an upper-upscale four star hotel.
