Hilton Launches New Travel Advisor Portal

Hilton on Tuesday officially launched its new and updated portal for its travel advisor partners.

The portal is for advisors who do not book through a GDS and grants them the option to use a travel advisor ID number at the time of booking.

According to a message to advisors on Tuesday, the new portal includes an improved user experience that Hilton hopes will provide advisors “with the tools and resources to grant travelers an exclusive experience at a Hilton property while earning benefits of their own,” Jody Mattice, the director of partnerships and communications for Hilton said in a message to advisors on Tuesday.

In particular, the portal highlights Hilton’s ongoing lean into all-inclusive products, as well as explainers on Hilton’s 19 brands, the latest of which is Spark, which was launched in January. There’s also information on Hilton Honors, the company’s rewards program, offers and promotions, and access to Hilton’s Travel Advisor personal travel rates and exclusive learning center.

Advisors can also log into Impresario via the new portal. Impresario is Hilton’s VIP recognition program that enables select advisors and agencies to offer complimentary benefits to travelers. In particular, Impresario offers benefits for travelers at Hilton luxury brands—Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, and LXR Hotels & Resorts

Advisors can access and login to the new portal here.