JetBlue Sweetens Mint Class With Milk Bar Partnership
by Daniel McCarthyIt seems to be the season for stepping up food service. Now JetBlue has partnered with iconic New York City-based Milk Bar Bakery to add a selection of sweets to its Mint premium class service.
Starting in April, travelers in Mint will get a pre-arrival Milk Bar cookie, a HardBody green juice on redeye flights and a to-go bag with Milk Bar’s famous Bagel Rounds—a bagel filled with bacon-scallion cream cheese and topped with “bagel spice.”
The cookie selections are Milk Bar’s vanilla-flavored Confetti Cookie with birthday sprinkles and cake crumbs; a Cornflake Chocolate Chip Marshmallow cookie with marshmallows and chocolate chips; or a Compost Cookie filled with pretzels, potato chips, oats, butterscotch and chocolate chips.
By the end of next year, JetBlue will offer Mint, its premium product available on transcontinental and some Caribbean routes, in 13 cities with up to 70-plus daily flights. At the moment, the service is currently offered on flights to Aruba, Barbados, Boston, Fort Lauderdale, Grenada, Los Angeles, New York, San Diego, San Francisco, St. Lucia, and St. Maarten. It will begin new service to Las Vegas later this year.
