Search Travel Market Report

ALGV
riviera
maestro
Riviera
mainlogo
  • News
  • Tours & Packages
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Niche & Luxury
  • Well-Being Travel
  • Training
  • Who We Are
    • Anne Marie Moebes
    • Barbara Peterson
    • Brian Israel
    • Daine Taylor
    • Dan McCarthy
    • Denise Caiazzo
    • Jessica Montevago
    • Marilee Crocker
    • Mary Gostelow
    • Paul M. Ruden
    • Steve Gillick
Sponsored By NCL
Sponsored By NCL
riviera

Six Mistakes That Could Be Hurting Your Social Media Marketing Strategy

by Jessica Montevago / April 16, 2019
Six Mistakes That Could Be Hurting Your Social Media Marketing Strategy

As you build a social media following, learn how to sidestep the mindsets and actions that can put a damper on your success. Vasin Lee/Shutterstock


Social media marketing allows you to create and curate online content in order to engage a targeted audience and develop business opportunities. As you build a social media following, avoid making these mistakes and jeopardizing your success.

1. Don't neglect it.
If you’re in, you have to be all the way in. It can require a lot of work, from posting to interacting with followers, but it has the potential to generate conversions for your business – so make sure you give your social media pages the proper amount of time and attention. If that seems like too much, consider outsourcing.

2. Don’t always go for the hard sell.
Followers can be turned off by a constant inundation of promotional posts. Instead, opt for informative posts or curate pictures of bucket-list destinations and inspirational memes. To build long-term, meaningful relationships with your audience, connect on a personal level by sharing some of your own story or updates of your travels. By genuinely engaging in conversations, you put a human face to a business and drive brand loyalty.

social media marketing mistakes
Thomas Deco/Shutterstock

3. Don’t always rely on automation.
Scheduling posts can be incredibly helpful when you have a busy schedule, but remember to keep an eye on your social media channels in case of breaking news to avoid posting anything unintentionally insensitive.

4. Don’t forget about metrics.
Analyzing social media-related metrics is an essential tool to help you maximize success. Define what goals you are trying to accomplish, whether it’s increasing engagement or driving click-throughs to your website. Metrics give you better insight into your audience and what they want, helping you to maintain relevant content and developing a long-term relationship with them. To measure metrics, there are a few different options. Facebook, Twitter, and Instagram all have native analytics on their apps that allow you to get data. For more in-depth analysis, there is also a range of third-party tools.

Social Media Marketing Mistakes
PixieMe/Shutterstock

5. Don’t be inconsistent.
Look at social media platforms as a supplement to a blog or a website. They should all complement one another, and content should be tailored towards each specific platform. Twitter is good for short updates, whereas Instagram is all about easy-to-see-at-a-glance videos and clips content. Facebook is frequented by a more mature traveler; LinkedIn can grow your business profile. Planning will ensure a seamless integration across all platforms.

6. Don’t be afraid to experiment.
Social media evolves at an exhausting clip. Consumer trends not only change, but Facebook and Google change policies and algorithms, too, which drastically affects the landscape. For instance, unpaid business page posts on Facebook are being seen by fewer people these days, so try creating a closed group to develop a close-knit bond with members. With over 500 million daily active users, Instagram Stories is another method to connect with your audience; it can lead to profile discovery, swipe up clicks, and interactions within your Stories.

  3
  0
Riviera
Related Articles
Using Social Media to Promote Your Travel Business
Five Useful LinkedIn Accounts for Travel Advisors to Follow
What Should Travel Agents Post on Social Media?
Social Media Guru Offers Insight on New Travel Agent Study
How to Make Big Money Using Social Media
A Travel Advisor’s Guide to Social Media Success
Facebook Marketing Success is Not Accidental
Four Social Media Lessons High-End Advisors Can Learn from Luxury Brands
Why Your Social Media Could Get You Sued
Even Small Travel Agencies Can Create an Online Sales Lead Generation Machine

MOST VIEWED

Brought To You By
  1. U.S. Will Require Negative COVID-19 Tests for All International Visitors
  2. Thailand Introduces New Tourist Tax for International Travelers
  3. Op-ed: Five Travel Predictions for 2021
  4. Marriott to Open Seven EDITION HOTELS in 2021
  5. Kauai Reopens to Tourists with New Travel Rules in Place
  6. Caribbean Destinations, Hotels Work to Meet to New CDC Requirements

MOST EMAILED

Brought To You By
  1. U.S. Will Require Negative COVID-19 Tests for All International Visitors
  2. Caribbean Destinations, Hotels Work to Meet to New CDC Requirements
  3. Kauai Reopens to Tourists with New Travel Rules in Place
  4. ASTA: CDC Testing Requirement ‘Threatens to Create a Logistical Crisis’
  5. What Advisors Need to Know About the Latest COVID-19 Relief Package
  6. American Airlines Launches Health Passport to Help Passengers with COVID Test Requirements
Tip of the Day

I think being in contact with [my clients] gave them more confidence in me and the suggestions I offer.

Linda Kinsey, Custom Travel & Cruise

 Share...
Daily Top List
Brought To You By

5 Things Every Travel Agency Should Do To Boost Business

1. Specialize
2. Give a personal touch
3. Find your niche and sell an experience
4. Maintain a high standard of quality
5. Become a salesman…but inspire trust

Source: Azavista.com

 Share...
Previous Daily Top List
Riviera
TMR Recommendations
Daniel Zim
Zim Travel Law, PLLC. Demystifying Complexity with Down to Earth Advice. Attorney Advertising.
hbar
Rodney Gould
Rodney E. Gould concentrates in travel and tour-operator litigation and regularly counsels travel-related entities worldwide.
hbar
Tom Carpenter
Carpenter Law Office - Representing clients in the travel and tourism industries. Attorney Advertising.
hbar
Top Stories
Video: Why Consumers Should Use a Travel Agent in 2021
Video: Why Consumers Should Use a Travel Agent in 2021

The latest episode of TMR's MasterAdvisor tackles the big question for consumers. 

Read...
Federal Mask Mandate for Planes, Airports, and Trains in U.S. Signed into Law
Federal Mask Mandate for Planes, Airports, and Trains in U.S. Signed into Law

A new executive order is reinforcing face mask policies on interstate U.S. travel. 

Read...
American Express GBT Acquires Ovation Travel Group
American Express GBT Acquires Ovation Travel Group

GBT will take over the $1.7 billion travel management company.

Read...
ACTA Calls for Advisors and Agencies to Support Association
ACTA Calls for Advisors and Agencies to Support Association

'We are asking every travel agency and travel agent to please consider joining ACTA now, so that we can continue to fight for you in 2021.'

Read...
Video: What Can Advisors Do About Late Commission Payments?
Video: What Can Advisors Do About Late Commission Payments?

FROSCH Travel's Marc Kazlauskas talks to Daniel McCarthy about how advisors can approach late or missing commission payments from suppliers.

Read...
Reports: Europe and Brazil Travel Restrictions from U.S. Will Not Be Lifted
Reports: Europe and Brazil Travel Restrictions from U.S. Will Not Be Lifted

Despite news breaking Monday that travel restrictions would end, the timeline for unrestricted travel is again unclear. 

Read...
News Briefs
  • Consumers Deterred by COVID-19 Are Banking on Traveling in Early 2021
  • ASTA Asks Advisors to Fill Out Survey on COVID Impact
  • Travel Edge Completes Two-Day Virtual Event
  • World Travel and Tourism Council to Host COVID-19 Summit
  • Travelport Launches COVID-19 Response Microsite
  • World Travel & Tourism Council Postpones Global Summit
TMR Outlooks
Expedition 2020
Wellness Outlook
Distribution Outlook
View All
Advertiser's Voice
https://img.youtube.com/vi/-C65Uqm5evk/0.jpg
Video: Why Consumers Should Use a Travel Agent in 2021
About Travel Market Report Mission Editorial Staff Advisory Board Advertise
TMR Resources Webinars Calendar of Events
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
243 South Street, OysterBay, NY, 11771
News|Leisure Travel|Land Vacations|Cruise|Canada Retail Strategies|Well-Being|Luxury|Training
© 2005 - 2021 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | 243 South Street, Oyster Bay, NY, 11771 USA | Telephone (516) 730-3097| Terms and Conditions
Cookie Policy Privacy Policy