Search Travel Market Report

mainlogo
www.travelmarketreport.com
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Niche & Luxury
  • Air
  • Training & Resources
  • Who We Are
    • Brian Israel
    • Briana Bonfiglio
    • Candace Protzman
    • Dan McCarthy
    • Dori Saltzman
    • Jennifer Arango
    • Kelly Fontenelle
    • Louis Intreglia
    • Tom McCarthy

Six Mistakes That Could Be Hurting Your Social Media Marketing Strategy

by Jessica Montevago / April 16, 2019
Six Mistakes That Could Be Hurting Your Social Media Marketing Strategy

As you build a social media following, learn how to sidestep the mindsets and actions that can put a damper on your success. Vasin Lee/Shutterstock


Social media marketing allows you to create and curate online content in order to engage a targeted audience and develop business opportunities. As you build a social media following, avoid making these mistakes and jeopardizing your success.

1. Don't neglect it.
If you’re in, you have to be all the way in. It can require a lot of work, from posting to interacting with followers, but it has the potential to generate conversions for your business – so make sure you give your social media pages the proper amount of time and attention. If that seems like too much, consider outsourcing.

2. Don’t always go for the hard sell.
Followers can be turned off by a constant inundation of promotional posts. Instead, opt for informative posts or curate pictures of bucket-list destinations and inspirational memes. To build long-term, meaningful relationships with your audience, connect on a personal level by sharing some of your own story or updates of your travels. By genuinely engaging in conversations, you put a human face to a business and drive brand loyalty.

social media marketing mistakes
Thomas Deco/Shutterstock

3. Don’t always rely on automation.
Scheduling posts can be incredibly helpful when you have a busy schedule, but remember to keep an eye on your social media channels in case of breaking news to avoid posting anything unintentionally insensitive.

4. Don’t forget about metrics.
Analyzing social media-related metrics is an essential tool to help you maximize success. Define what goals you are trying to accomplish, whether it’s increasing engagement or driving click-throughs to your website. Metrics give you better insight into your audience and what they want, helping you to maintain relevant content and developing a long-term relationship with them. To measure metrics, there are a few different options. Facebook, Twitter, and Instagram all have native analytics on their apps that allow you to get data. For more in-depth analysis, there is also a range of third-party tools.

Social Media Marketing Mistakes
PixieMe/Shutterstock

5. Don’t be inconsistent.
Look at social media platforms as a supplement to a blog or a website. They should all complement one another, and content should be tailored towards each specific platform. Twitter is good for short updates, whereas Instagram is all about easy-to-see-at-a-glance videos and clips content. Facebook is frequented by a more mature traveler; LinkedIn can grow your business profile. Planning will ensure a seamless integration across all platforms.

6. Don’t be afraid to experiment.
Social media evolves at an exhausting clip. Consumer trends not only change, but Facebook and Google change policies and algorithms, too, which drastically affects the landscape. For instance, unpaid business page posts on Facebook are being seen by fewer people these days, so try creating a closed group to develop a close-knit bond with members. With over 500 million daily active users, Instagram Stories is another method to connect with your audience; it can lead to profile discovery, swipe up clicks, and interactions within your Stories.

  3
  0
Related Articles
Former Cruise Director Harnesses Social Media to Sell Singles Sailing Trips
5 Tips to Develop Your Personal Travel Brand on Social Media
Why Facebook Groups Are So Important for Travel Advisors
Video: Geotagging and Other Social Media Tips for Travel Agents
Using Social Media to Promote Your Travel Business
Five Useful LinkedIn Accounts for Travel Advisors to Follow
What Should Travel Agents Post on Social Media?
Social Media Guru Offers Insight on New Travel Agent Study
How to Make Big Money Using Social Media
A Travel Advisor’s Guide to Social Media Success

MOST VIEWED

  1. Maui Fires Update: Which Hotels and Resorts Are Open and Closed After Lahaina Fires
  2. FAA Issues Nationwide Ground Stop for United Airlines Flights
  3. Southwest Airlines Strike Seems Imminent
  4. Hurricane Lee's Uncertain Path Raises Some Travel Concerns
  5. Celebrity Cruises Removes Gratuities from "All Included" Pricing
  6. Hurricane Lee Intensifies to Category 5: Caribbean and U.S. Impact Uncertain


  1. Two Florida Ports Remain Closed After Hurricane Idalia
  2. Updated Cruise Line COVID-19 Vaccination, Booster, & Testing Requirements
  3. Hurricane Lee Update: Storm Poses Threat to New England and Atlantic Canada
  4. Royal Caribbean Monitoring Haiti Violence
  5. Tropical Storm Lee Could Hit the Caribbean this Weekend
  6. Hurricane Lee Forecast to Rapidly Strengthen into the Weekend
TMR Subscription

Subscribe today to receive daily in-depth coverage, analysis of industry news, trends and issues that affect how you do business. Subscribe now for free.

Subscribe to TMR

Top Stories
Ask An Advisor: How Do I Nudge My Clients for Referrals Without Seeming Pushy?
Ask An Advisor: How Do I Nudge My Clients for Referrals Without Seeming Pushy?

'I’m not getting the referral business I had expected, and as a result, my client list isn't growing."

Read...
Tips for Recruiting and Hiring Independent Contractors from The Travel Institute
Tips for Recruiting and Hiring Independent Contractors from The Travel Institute

Where to find prospects, what traits to look for, and what to be aware of during the recruitment process.

Read...
AI Unleashed: Empowering Travel Advisors for Business Growth
AI Unleashed: Empowering Travel Advisors for Business Growth

"I firmly believe that AI represents the most significant advancement for travel advisors, and it should be welcomed rather than feared." 

Read...
ASTA’s EVP of Advocacy Eben Peck to Leave Association Next Month
ASTA’s EVP of Advocacy Eben Peck to Leave Association Next Month

Peck has spent nearly 12 years with ASTA.

Read...
Travel Advisors Access Free Social Media Content, Suppliers Extend Their Reach
Travel Advisors Access Free Social Media Content, Suppliers Extend Their Reach

For most travel advisors, the importance of having a strong and regular presence on social media is a given. 

Read...
Travel Vets Launch AVANCE Collective, a 501(c)(3) Focused on the Industry’s People
Travel Vets Launch AVANCE Collective, a 501(c)(3) Focused on the Industry’s People

The ultimate goal of the organization is to “demonstrate the charitable power of the travel industry." 

Read...
TMR OUTLOOKS & WHITE PAPERS
European Travel Trends 2023 Outlook
CP White Paper 1
Cruise Trend Outlook 2023
View All
industry insider
industry-insider.jpg
//services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=f22339b7-9c5b-ee11-92d0-005056a8720b
What Does Social Media Really Mean?
Advertiser's Voice
//services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=19a07eaa-b65e-ee11-92d0-005056a8720b
MasterAdvisor 77: Tips for Making the Move to the Luxury Travel Segment
About Travel Market Report Mission Staff Advisory Board Advertise
TMR Resources Webinars Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
News |Packaged Travel |Cruise |Hotels & Resorts |Destinations |Retail Strategies |Niche & Luxury |Air |Training & Resources |Who We Are
© 2005 - 2023 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | 243 South Street, Oyster Bay, NY, 11771 USA | Telephone (516) 730-3097| Terms and Conditions
Cookie Policy Privacy Policy