Nearly six in 10 (59%) of advisors, owners and managers surveyed said supplier sustainability and meaningful tourism policies are “very/somewhat important” in selecting their agency’s preferred suppliers, according to Travel Market Report’s latest Outlook report.
Over 950 Travel Market Report readers responded to the Travel Market Report “Outlook on Sustainable and Meaningful Travel,” providing unique insights into a growing concern among agents and travelers alike.
The report, released today, found both clients and their advisors say supplier practices are increasingly becoming a factor in who gets the sale.
It also looked at whether sustainable and meaningful travel is a hot topic between advisors and customers; if clients are concerned about their carbon footprint; and the role of a supplier’s sustainable and meaningful tourism policy and practices.
One advisor said it is “increasingly a part of the evaluation,” and “I think [clients] will still look to the quality, value, dependability, and pricing, and this would be on top of that.”