Air Transat to Launch New Consumer Loyalty Program

Air Transat will launch a new consumer loyalty program later this year, in partnership with Desjardins Group and backed by Visa.

Scheduled to kick off in the second half of 2026, the airline says the program is designed to deliver enhanced value and meaningful benefits at every stage of the customer journey.

“This strategic partnership with Desjardins, powered by Visa, is a fundamental pillar of our business strategy. It allows us to strengthen ties with our customers while accelerating sustainable value creation for Transat and its investors, ” said Xavier Szwengler, Vice President, Marketing and Distribution at Transat.

“This new loyalty program will enrich the Air Transat experience, voted World’s Best Leisure Airline by Skytrax seven times, through a modern, simple, and flexible approach. Alongside Desjardins and Visa, we are taking a new step toward offering even more to our loyal customers at every moment of their travel experience.”

Few details were made available, but Air Transat says the new program will reflect its broader strategy to offer an innovative loyalty platform with exclusive advantages and a more seamless, rewarding travel experience. It also unites two leading Quebec-based brands, supported by one of the world’s most trusted and secure global payment networks.

“For more than 50 years, Visa has proudly worked alongside Desjardins to deliver value and innovation to their members, and we’re excited to be collaborating with another Canadian institution, Air Transat, in this next chapter. Together, we’re introducing a new suite of cards designed to bring more travel opportunities, meaningful rewards, and exceptional payment experiences to Canadians. Backed by Visa’s global network, cardholders will enjoy secure, seamless payments wherever life takes them,” said Dan Iwachiw, Vice President and Head of Product at Visa Canada.

More details will be shared in the coming months.