Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

JetBlue and United Link Loyalty Programs in New ‘Blue Sky’ Partnership

by Daniel McCarthy  May 29, 2025
United and Jetblue Blue Sky partnership marketing

Photo: United Airlines

After the dissolution of its Northeast Alliance (NEA) with American Airlines, JetBlue finally has a new partner—United Airlines.

After several weeks of speculation, United and JetBlue on Thursday morning announced they had entered into an official collaboration called Blue Sky—a partnership the two carriers say “gives customers of both airlines even more options to find flights that fit their plans, as well as new opportunities to earn and use MileagePlus® miles and TrueBlue points across both airlines.”

The news means that members of United’s MileagePlus loyalty program will be able to earn and redeem miles on JetBlue flights, and JetBlue’s TrueBlue members will be able to do the same on United flights.

Status reciprocity is included, too—frequent flyers with elite status on United who enjoy perks like priority boarding, extra legroom, and same-day standby or flight changes will get the same when flying JetBlue, and vice versa. Here’s how that shakes out:

a chart showing status reciprocal beenfits between TrueBlue United and MileagePlus Jetblue

The two said they will share more details about the timing of the reciprocal benefits later this year.

The agreement also includes an interline arrangement, which means travelers will be able to book flights on either airline through each other’s websites and apps. However, because the partnership is not a codeshare, each airline will continue to publish, market, and price its flights independently under its own brand.

Still, JetBlue members gain access to United’s international network, including Cape Town, Tahiti, large parts of Europe, Asia, and the Pacific, and United members get access to JetBlue’s reach in the Caribbean and Florida, including 90 daily flights to the Caribbean and over 300+ daily flights from New York and Boston.

As part of the deal, JetBlue will transfer more slots to United at New York’s JFK International Airport (JFK). United will receive up to seven daily round-trip slots out of JFK Terminal 6 starting as early as 2027, in exchange for eight flight timings at Newark Liberty International Airport (EWR), United’s primary New York-area hub.

United flyers can also expect an upgrade in the airline’s app and website experience. JetBlue is providing United with access to its Paisley platform, a technology suite that will allow United to sell hotels, rental cars, cruises, and travel insurance—both as standalone products and as part of packages—all within its own app and website, instead of through separate services as it currently does.

That’s a major move that effectively entrusts a slice of United’s ancillary revenue — and customer experience — to a tech platform developed by a rival airline, which shows just how deep the partnership between the two goes.

  
  
Related Articles
United, Delta Passengers Face App Woes Due to Early-Morning AWS Outage
United Airlines Eliminates Baggage Re-check for Sydney to San Francisco Connecting Flights
JetBlue Strikes Deal with Amazon for Faster Inflight Wi-Fi
United Airlines Issues Flight Change Waiver as Air Canada Flight Attendant Strike Looms
United Airlines Flight Attendants Reject Contract Offer
JetBlue and United Get DOT Approval for Blue Sky Partnership
Supreme Court Declines American Airlines’ Northeast Alliance Appeal
JetBlue Travel Products Rebrands as Paisly, Expanding Paisly’s Services
Amid Rumors, JetBlue CEO Says Airline Not Interested in Merging with United

MOST VIEWED

  1. Princess Cruises Adjusts Future Deployments in Response to Customer Research
  2. Black Friday Travel Deals: Sales & Promos Roundup for 2025
  3. Norwegian Cruise Line Reverts Back to “Free at Sea”
  4. 2025’s Black Friday Cruise Promotions
  5. U.S. Flight Cancellations Surge as FAA’s 10% Cut Escalates Amid Government Shutdown
  6. 9 New All-Inclusive Resorts in the Caribbean and Mexico Opening in 2026


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
Transportation Secretary Warns of “Mass” Flight Cancellations if Government Shutdown Continues
Transportation Secretary Warns of “Mass” Flight Cancellations if Government Shutdown Continues

The U.S. government shutdown is now officially the longest in history.

Flight Delays Surge as Staffing Shortages Hit Half of Busiest U.S. Airports Amid Shutdown
Flight Delays Surge as Staffing Shortages Hit Half of Busiest U.S. Airports Amid Shutdown

Air traffic controller absences due to the shutdown are causing hundreds of flight delays at the nation’s busiest airports.

Jamaica Airports Start to Resume Operations Post-Hurricane Melissa
Jamaica Airports Start to Resume Operations Post-Hurricane Melissa

Photos from inside of Sangster showed major damage to some of the gate areas.

Hawaiian Flights Soon to Carry AS Code as Alaska Merger Clears FAA Hurdle
Hawaiian Flights Soon to Carry AS Code as Alaska Merger Clears FAA Hurdle

Diana Birkett Rakow officially takes the helm as CEO of Hawaiian Airlines today, as well.

Flight Delays Hit New High Amid Ongoing Government Shutdown
Flight Delays Hit New High Amid Ongoing Government Shutdown

On Sunday, more than 8,000 flights were delayed, a lot directly tied to ATC shortages.

Delta Air Lines to Launch Long-Haul Service Between Atlanta and Riyadh
Delta Air Lines to Launch Long-Haul Service Between Atlanta and Riyadh

Delta Air Lines is adding another long-haul international destination to its map.

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
Explora Journeys Unveils New Asia Sailings
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences