Search Travel Market Report

mainlogo
www.travelmarketreport.com/canada
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources
  • Luxury Travel Report

VIDEO: Air Canada Celebrates Pride, Gets Some Pushback with 1st All-2SLGBTQIA+ Flight

by Marsha Mowers  June 03, 2025
VIDEO: Air Canada Celebrates Pride, Gets Some Pushback with 1st All-2SLGBTQIA+ Flight

Air Canada has released a new video celebrating Pride Month, featuring its first ever, all 2SLGBTQIA+ flight crew. While the initiative was meant to embrace diversity, it got some negative reviews on social media.

The video features employees from pilots and engineers to ground staff and cabin crew who identify across the 2SLGBTQIA+ spectrum – Two-Spirit (2S), Lesbian (L), Gay (G), Bisexual (B), Transgender (T), Queer or Questioning (Q), Intersex (I), Asexual (A). 

In an Instagram and Facebook post, the airline says the video “was a heartfelt celebration reflecting our unwavering commitment to inclusivity and equality, in the air and on the ground.”

View this post on Instagram

A post shared by Air Canada (@aircanada)

The post, made on Monday, already has 3,903 likes and 257 comments on Instagram and another 1,300+ likes and 341 comments on Facebook at the time of publishing of this article.

While much of the reaction has been positive, including such comments as: “Education, inclusion and unity are the foundation of a better world, and I’m grateful to see Air Canada leading the way. Keep up the amazing work!”, the UK Daily Mail has reported that the airline was forced to close comments on X after being inundated with negative ones.

‘This is absolutely ridiculous — all we need and care about is competent employees, regardless of what they’re doing in their bedrooms. Get a grip,’ one commenter wrote bluntly.

‘Why would we care who sleeps with whom? At this point in history, is this really necessary?’ another user fumed.

‘I’m sorry, but the safety and well-being of your passengers seems to come second place to virtue signaling,’ another critic added. ‘It will be a cold day in hell before I fly Air Canada.’

As with all social media, it’s not clear what country the negative commenters are writing from.

The airline is a staunch supporter of Pride and has a dedicated section on their website dedicated to Pride celebrations like the ones in Montreal, Ottawa and Calgary encouraging all travellers, “whether you’re a part of the LGBTQ community or an ally, come as you are and spread the love” this summer.

The site also includes a statement from former Air Canada CEO Calin Rovinescu that sums up the company’s view, “Promoting diversity and inclusion is not only the right thing to do, it is also essential for any organization that wants to attract and retain the best available talent.”

We’ve reached out to Air Canada for comment.

  
  
Related Articles
Codeshare Agreement Expands Air Canada’s Partnership with Italy’s ITA Airways 
Air Canada et ITA Airways célèbrent un nouvel accord d’exploitation à code multiple
Air Canada Foundation Raises $1.3 Million at 13th-Annual Golf Tournament
Air Canada Leads North American Carriers in On-Time Percentage for 2nd Straight Month
Air Canada annonce un nouveau vol direct au Belize et la reprise de son service au Pérou
Air Canada Restarts Service to Peru; Adds Belize and More Mexico for Winter
Les agents de bord d’Air Canada obtiennent un mandat de grève à partir du 16 août
Air Canada Flight Attendants in Legal Strike Position August 16
WestJet and Air Canada Express Concern Over YVR Delays
Toronto-Jacksonville Air Canada Flights Suspended for Winter in Latest U.S. Cut

MOST VIEWED

  1. Air Canada Flight Attendants in Legal Strike Position August 16
  2. Los Cabos is Finally Attracting Eastern Canadians & the Outlook is Strong
  3. VIDEO: TLN’s New President Pearlman Proud to Bring A Canadian Perspective
  4. Lindsay Pearlman to Lead TLN as John Lovell Departs for Virgin Voyages
  5. When Consumers Make Online Booking Errors, Who Should Pay and How Much?
  6. Travel Women We Love: Virtuoso’s Una O’Leary


  1. Air Canada Joins Other Airlines in Suspending Dubai Flights
  2. Porter Airlines Heading to the Sun with 5 Destinations, 13 Routes
  3. Los Cabos Has a New Tourist Tax – Or Does It?
  4. To Fee or Not to Fee? New Study Finds Canadian Advisors Lag Behind Global Counterparts
  5. Sunshine, Sponsors & Smiles: ACTA’s 35th Annual Golf Tournament Brings the Travel Industry Together
  6. Reviving U.S. Travel: Brand USA Unveils America the Beautiful Campaign
Top Stories
WestJet Vacations Launches Dedicated Travel Advisor Portal
WestJet Vacations Launches Dedicated Travel Advisor Portal

The new initiative is described as “one centralized space dedicated to supporting Canadian travel advisors with the tools and information they need.”

Porter Airlines Pilots, Crew Members Make Moves to Unionize
Porter Airlines Pilots, Crew Members Make Moves to Unionize

In another step on its journey from plucky regional carrier to major national player, Porter Airlines is seeing both its pilots and cabin crew members moving toward unionization.

Codeshare Agreement Expands Air Canada’s Partnership with Italy’s ITA Airways 
Codeshare Agreement Expands Air Canada’s Partnership with Italy’s ITA Airways 

The agreement with the Italian flag carrier provides customers more convenient travel options when flying between Canada and Italy, and beyond.

New Direct Flights from YVR to Seoul with T’way Air
New Direct Flights from YVR to Seoul with T’way Air

Vancouver International Airport (YVR) has become the first airport in North America to offer regular service with South Korea’s T’way Air, that will operate four-times weekly, year-round service between Incheon International Airport (ICN) in Seoul.

“Steep Decline” in Travel From Canada to the U.S. Continued in June
“Steep Decline” in Travel From Canada to the U.S. Continued in June

Canadians are not getting over it. New federal data shows that Canadian residents returning from travel to the U.S. by air in June was down 22% year-over-year. 

Air Canada Foundation Raises $1.3 Million at 13th-Annual Golf Tournament
Air Canada Foundation Raises $1.3 Million at 13th-Annual Golf Tournament

The money raised will go to support the health and well-being of children and youth across Canada.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
AmaWaterways’ Unrivaled Christmas Onboard Experience
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences