WestJet Unveils 737 MAX 8 with Co-Branded Toronto Blue Jays Livery

WestJet celebrated the renewal of its long-standing partnership with the Toronto Blue Jays by unveiling a specially designed co-branded Toronto Blue Jays Boeing 737 MAX 8 aircraft.

“Our renewed partnership with the Toronto Blue Jays represents a shared commitment to bringing Canadians closer together through meaningful, memorable moments,” said Samantha Taylor, WestJet Group EVP and Chief Experience Officer.

“Together, we are creating opportunities to connect fans to the game they love while celebrating the spirit of community that unites us across the country. Our co-branded aircraft is a bold and visible symbol of that connection, proudly showcasing our partnership from coast-to-coast-to-coast and reinforcing our shared dedication to delivering exceptional experiences for Canadians.”

The co-branded livery on WestJet tail #386 was revealed during a special celebration at the WestJet YYZ hangar. 

Nearly 1,000 WestJetters, Toronto Blue Jays representatives, and community members gathered to commemorate the long-standing partnership and get an insider look at the aircraft livery. 

Among the celebrations were Toronto Blue Jays alumni Edwin Encarnación and Pat Borders, along with ACE, the Toronto Blue Jays’ mascot.   

WestJet says the livery connects the dynamic energy that defines both WestJet and the Toronto Blue Jays. The iconic colours paired with the sweeping design depict the action of an aircraft at takeoff and the arc of a ball soaring off the bat. The aircraft is scheduled to take its first flight from Toronto Pearson International Airport today.

“This partnership with the Toronto Blue Jays is rooted in uniting Canadians through shared experiences, a deep love of the game and building connections that go beyond the field,” said Steve McClelland, Vice President, Loyalty and Strategic Partnerships, WestJet.

Originally established in 2012, the renewed agreement coincides with a milestone year for both organizations, as the Toronto Blue Jays celebrate their 50th season and WestJet marks 30 years. The new livery and WestJet’s newest player ambassador, Ernie Clement, are just a few of the moments that celebrate the iconic partnership.