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MSC Cruises Canada Launches Booking Platform for French-Speaking Advisors

by Bruce Parkinson  July 09, 2025
MSC Cruises Canada Launches Booking Platform for French-Speaking Advisors

(L-R) MSC Cruises Canada Country Manager Ian Patterson, True Partner of the Year Award winner Rosa DeRienzo of Expedia Cruises Laval and MSC Cruises Canada BDM, Quebec, Annie Archambault.

MSC Cruises Canada has announced that MSC Book, its dedicated online booking platform for travel advisors, is now fully available in both French and English. 

With nearly 120,000 agents worldwide using MSC Book and over 10 million bookings since its launch in 2014, the platform’s new bilingual functionality is designed to better support French-speaking advisors across Canada.

“The launch of MSC Book in French underscores our ongoing commitment to supporting our travel partners in both of Canada’s official languages,” said Ian Patterson, Country Manager.

MSC BOOK

“This milestone is particularly meaningful for our valued partners in Quebec, who continue to play a pivotal role in our growth and success. As the only major cruise line with a dedicated office in Canada, we are proud to invest in innovative tools that empower our partners to expand their business and better serve their clients.”

In addition to the bilingual platform, MSC Cruises Canada provides fully bilingual support through its call centre, as well as dedicated sales and group support teams tailored to both English and French-speaking travel professionals.

The French version of MSC Book is available now here.

  
  
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