NCL Survey Finds Canadians are Embracing the Joy of Missing Out (JOMO)

After years of “revenge travel” and whirlwind itineraries, a new mindset is reshaping how Canadians think about getting away: the Joy of Missing Out (JOMO).

Unlike the Fear of Missing Out (FOMO) that drove travellers to cram every moment with activities and must-see sights, JOMO embraces a slower, more mindful approach to travel—one that values rest, flexibility, and meaningful experiences over jam-packed schedules.

According to a recent YouGov survey conducted on behalf of Norwegian Cruise Line, more than 70% of travellers are stepping back from fast-paced sightseeing in favour of restorative, purpose-driven escapes that prioritize personal well-being and choice.

Nearly half (49%) of respondents admitted to needing a vacation after their vacation. 71% of travellers once focused on checking off as many attractions as possible, while 35% said they returned home more exhausted than refreshed.

In contrast, JOMO celebrates the art of doing less, but doing it well. Now, 77% are planning their next vacation to be intentionally slow and rejuvenating, opting for presence over pressure and simplicity over structure.

This shift is especially resonant among Canadians eager to escape hustle culture and constant connectivity. For most (67%), JOMO-style travel has become a form of self-care.

“We’re seeing a meaningful shift in how people want to travel moving away from rigid travel agendas and toward more intentional and restorative experiences,” said Harry Sommer, President and CEO of Norwegian Cruise Line Holdings Ltd.

“The Joy of Missing Out travel is about choosing what matters most, and at NCL, we make that easy. From thoughtfully designed onboard offerings that invite guests to slow down and savour each moment to our year-round Caribbean voyages that offer the perfect setting to unplug and recharge, we’re proud to offer the freedom and flexibility travellers are nowadays longing for.”

These preferences align closely with what travellers say they value most in a JOMO-style vacation: freedom from obligations (52%), time in nature (48%), and the ability to spend their days at their own pace (39%). 

More than half of travellers (54%) agree that cruises offer the ideal environment for a JOMO-style vacation, making them a standout choice alongside spa retreats, beach escapes, and nature-based getaways. The Caribbean (30%) emerged as the leading region for JOMO travel, thanks to its laid-back rhythm, natural beauty, and abundance of opportunities to unwind.