Collette Takes Canadian BDMs Down Under for 2026 Conference
by Marsha Mowers
Earlier this month, Collette ditched the traditional, boardroom-based sales meeting and instead brought more than 100 Canadian BDMs to Australia for its 2026 Global Sales Conference.
The hands‑on, immersive experience was designed to deepen destination knowledge and sharpen strategies for the year ahead, ensuring its sales team could truly understand the destinations they support travel advisors in selling.
“This kind of investment, especially during a challenging time for the industry, reflects who we are as a company,” said Christian Leibl-Cote, Executive Vice President of Global Sales at Collette. “We know that the best way to support our travel advisor partners is to ensure our teams have deep, authentic knowledge of our destinations. When our people experience traveling the way our guests do, it can really open the lines of communication.”
The group had the opportunity to explore iconic destinations including the Great Barrier Reef and Queenstown. Karen Deveson, Managing Director, Collette Australia, emphasized the meaning behind the investment.
“I’m incredibly grateful to work for a company that truly invests in its people and products. This is about experiencing a destination. At Collette, we don’t just sell travel; we believe in it. And how can we inspire clients to explore the world if we haven’t explored it ourselves? We are travellers too.”
