Despite Drop in Canadians, Orlando Welcomed Record 76.7 Million Visitors in 2025
by Bruce Parkinson
Orlando welcomed 76.7 million visitors in 2025, a 1.8% increase over 2024 and the highest visitation total in the destination’s history. The record was set despite a 13.3% decline in visitors from Canada, which remains Orlando’s top international market.
The announcement was made at Visit Orlando’s annual National Travel & Tourism Week event at the Orange County Convention Center.
Domestic visitation grew by 2.2%, reaching 70.3 million visitors – also a record. Visits by Floridians increased by 3.4%; however, the domestic visitor mix remained predominantly out-of-state.
Overnight visitation remained strong, accounting for 70% of domestic visitors, or 49.2 million travellers, representing a 1.8% year‑over‑year increase. International visitation totaled 6.3 million visitors in 2025, down 2.4%, or approximately 156,000 visitors, largely due to the decline in travel from Canada.
Canada remained Orlando’s top international market, with 1.1 million Canadians visiting destination. The U.K., Brazil, Mexico, Colombia and Argentina complete the list of top international markets for the region.
“Canada remains Orlando’s top international market, welcoming more than 1.1 million visitors in 2025,” said Casandra Matej, president and CEO of Visit Orlando. “Canada continues to be an incredibly important market for our destination, and we remain committed to sustained marketing, trade opportunities and public relations efforts to support long-term recovery and renewed growth.”
Several markets also reached new record highs, including the U.S, Mexico, Colombia and Japan, all of which partially helped offset softer performance from Canada. At the beginning of this year, Orlando International Airport launched its first nonstop passenger charter flights to Tokyo, marking Florida’s first direct service to the Asia Pacific.
Top Five International Origin Markets – 2025
Canada: 1,119,300 (down 13.3%)
United Kingdom: 933,500 (up 2.8%)
Brazil: 736,300 (up 5.6%)
Mexico: 458,500 (up 4.6%)
Colombia: 360,000 (up 5.0%)
Overall, Orlando’s visitor mix in 2025 continued to skew toward leisure travel, representing 81% domestic leisure visitors, 10% domestic business travelers and 8% international visitors. The group meetings segment showed strong momentum, increasing 3.1% year over year to reach 5.8 million visitors, reinforcing Orlando’s position as the nation’s leading meetings destination.
