Downtown Las Vegas Says Dollar at Par Promo Attracted 15,000 Canadians in a Month

Downtown Las Vegas’ Circa Resort & Casino, the D Las Vegas and Golden Gate Hotel & Casino are reporting a surge in Canadian visitation after launching a program that treats the Canadian dollar at par with the U.S. dollar.

The participants says the promotion drew more than 15,000 visitors in its first month and generated more than 2,700 hotel room bookings. The resorts’ “At Par” commitment will continue through Aug. 31 and applies to select gaming, hotel, beverage and entertainment offerings.

The At Par program will now also offer Canadian travellers and locals the opportunity to purchase tickets at par to two April performances by Canadian DJ and producer Excision at the Downtown Las Vegas Events CenterApril 24-25.

“At Par has created real momentum with our Canadian guests right out of the gate, and that means a lot to me personally given my lifelong connection to Canada,” said Derek Stevens, owner and CEO of Circa, the D, Golden Gate and Downtown Las Vegas Events Center. 

“Bringing a Canadian artist like Excision to Downtown Las Vegas Events Center builds on that momentum, pairing real value with major entertainment and giving Canadian guests even more reasons to plan a trip downtown.”

To continue the Canadian celebrations, Canadian rock band Finger Eleven will perform on Fremont Street Experience as part of its free Downtown Rocks Summer Concert Series on June 27 – just in time for Canada Day. The full lineup will be announced soon.

Under the At Par program, eligible Canadian guests receive $1 USD in value for every $1 CAD spent, regardless of daily exchange rates. More details:

• Canadian guests may redeem up to $500 CAD in slot promotional play, treated at full U.S. dollar value, by visiting Club One at Circa, the D or Golden Gate and presenting a valid Canadian passport or government-issued ID. Slot play is available on participating machines at each property, with standard exclusions.
• Canadian guests staying at Circa, the D or Golden Gate will receive the At Par rate at check-in, paying the same amount shown in U.S. dollars, charged directly in Canadian dollars, with no exchange rate applied. Canadian citizenship must be verified with a valid passport or government-issued ID. 
• The At Par program also extends to select beverage venues, including BarCanada at the D Las Vegas, a hockey-forward sports bar paying tribute to Canada, as well as Overhang at Circa and Bar Prohibition! at Golden Gate. Eligible Canadian guests may redeem At Par beverage pricing multiple times per visit upon verification of Canadian identification.

For more information on the At Par campaign, click here.