Fred Dixon Returns to NYC Tourism + Conventions as President & CEO

New York City Tourism + Conventions has announced the return of Fred Dixon as President and CEO, a role he held from 2014 to 2024 before spending the past two years as President and CEO of Brand USA.

“Fred Dixon has the rare combination of foundational New York City expertise, national leadership experience and global perspective that this moment requires,” said Charles Flateman, Board Chairman, NYC Tourism + Conventions. 

“The Board conducted a thoughtful process to identify the leader best positioned to advance our mission, and Fred’s proven ability to elevate New York City’s global brand, build partnerships across the industry and understand the forces shaping international travel made him the right choice to lead NYC Tourism + Conventions into the future.”

He will assume the role on December 1.

Following his decade with NYC Tourism + Conventions, Dixon was recruited to serve as President & CEO of Brand USA. In that role, he led the organization responsible for promoting international travel to the United States during a time of unprecedented turmoil.

“Returning to lead NYC Tourism + Conventions is an extraordinary honour and responsibility,” said Dixon. 

“My time at Brand USA gave me a broader perspective on the global travel marketplace and what’s required to be competitive for international travellers. I return to New York with that experience, along with a renewed appreciation for the strength of this city and the extraordinary people and businesses that make its visitor economy so vital.”

Dixon will lead NYC Tourism + Conventions’ efforts to promote New York City as a top destination for leisure travel, meetings, conventions and events, while working to strengthen partnerships across the City’s tourism ecosystem.

“New York City’s tourism industry is a powerful engine of our economy, supporting hundreds of thousands of jobs and businesses across all five boroughs,” said Mayor Zohran Mamdani. 

“At a time when we must continue to compete for visitors from around the country and around the world, experienced leadership at NYC Tourism + Conventions is essential. Fred Dixon brings deep expertise, leading one of the City’s most important economic sectors.”

Last year, New York City welcomed approximately 65 million visitors, generating US$55.6 billion in direct visitor spending. The tourism industry is one of the City’s most significant economic engines, supporting 400,000 jobs and more than $7 billion in tax revenue across all five boroughs.