Historic Hotel Investment Coming to Mexico’s Jalisco

Private investors will allocate more than US $1 billion to hotel investment in Mexico’s state of Jalisco, between 2025 and 2028, adding 4,578 rooms to the area’s hotel capacity. 

A total of 38 new hotels will be built across the Guadalajara metropolitan area, Puerto Vallarta, Costalegre, and other key destinations.

“The tourism sector will be a fundamental pillar of economic growth in Jalisco. We will exceed 90,000 rooms throughout the state by 2030,” said Governor Pablo Lemus.

Of the $1 billion in planned private investment, $165 million will go to seven hotels operated by InterContinental Hotels Group (IHG), while Hilton will invest $90 million in four hotels. Marriott will invest $65 million in four hotels, while Hyatt will invest $295 million in three hotels in Puerto Vallarta.

Other investments include: Chablé El Tezcalame Tomatlán ($230 million), ME by Meliá ($45 million), NH Guadalajara Suites ($26 million), and Four Points by Sheraton ($15 million).

Brada Collection will invest $8 million in two hotels; Serenzzo Tapalpa, $2 million; Shaalam San Juan Cosalá, $6 million; Suites Liveup, $20 million; and World Hotels, $13 million.

Eight independent hotels will invest a combined $100 million.

Michelle Fridman Hirsh, the state’s secretary of tourism, said the record-breaking investments are a result of strong government support and a robust tourism infrastructure. Jalisco ranks second nationally in hotel offerings and according to the federal Ministry of Tourism, Jalisco contributes 7.4% of Mexico’s tourism GDP.

From January to April 2025, 11 million people visited Jalisco — a 1.6% increase compared to the same period in 2024. Fridman also noted growth in beach tourism, Magical Towns, lodging, and passenger traffic at Guadalajara International Airport, which continues to expand its domestic and international routes. The state aims to surpass 90,000 available rooms by 2030. Jalisco currently has 2,821 hotels, offering 83,067 rooms.

The 2026 FIFA World Cup is expected to bring more than 2.5 million visitors to Jalisco. Twelve of the 38 new hotels are scheduled to open before the tournament begins.