In Absence of Cuba, Sunwing Vacations Pax Seek Affordable Alternatives

As Canada’s largest vacation provider to Cuba for many years, Sunwing historically played a major role in connecting Canadians to the destination. 

This past winter, Sunwing accounted for more than 50% of overall Canadian capacity to Cuba. Since temporarily ceasing Cuba operations as the island struggles with fuel shortages and economic woes, the operator has increased year-over-year bookings to the Dominican Republic by 50%.

“Canadian guests remain highly intentional about how they spend on travel, with value continuing to play a major role in destination choice,” said Deana Murphy, Vice President, Sales & Business Development. 

“As travel demand evolves, we’re seeing guests gravitate toward destinations that offer a strong balance of affordability, quality resort experiences and the warm hospitality guests value most.”

Destinations within the Dominican Republic seeing the strongest growth are Puerto Plata and Samaná. Puerto Plata alone is up 60%, while Sunwing says Samaná is also seeing significant growth following expanded service, resort, and experience offerings.

“Properties such as Eurostars Grand Cayacoa are emerging as strong alternatives for guests who previously vacationed in Cuba, offering a compelling mix of affordability, and unique local charm” Murphy added. 

Beyond the Dominican Republic, Sunwing says it is also seeing increased interest in Mexico, which received approximately a quarter of all displaced Cuba demand. Cancun leads the growth, while Sunwing says destinations such as Cozumel and Mazatlán continue to gain traction among guests seeking strong value and resort variety.

The operator is also seeing notable growth in destinations that align with the key attributes former Cuba guests value most. For guests prioritizing affordability, destinations such as Puerto Plata and Mazatlán have seen strong year-over-year booking increases, with Mazatlán up to more than 70%.

For guests seeking unique local charm and immersive experiences, Costa Rica and Panama are gaining momentum, with bookings to Liberia up 100% and Rio Hato up with a strong 35%.

Meanwhile, beach-focused destinations such as the Bahamas continue to resonate with Canadians, with bookings to Freeport seeing more than 20% year over year growth.

“Cuba has been an important part of Sunwing’s story for many years, and we remain hopeful for the destination’s future and the communities that have long welcomed Canadian guests, “said Murphy.