Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • Training & Resources

New Trevi Fountain Fee Aims to Control Overcrowding

by Bruce Parkinson  December 29, 2025
New Trevi Fountain Fee Aims to Control Overcrowding

Rome’s baroque Trevi Fountain.

Tourists visiting Rome’s iconic Trevi Fountain will soon have to pay a modest fee to get up close and personal.

AP reports that starting February 1, a 2 euro ($3.22) fee will be charged for tourists to get close to the fountain made famous by Federico Fellini’s “La Dolce Vita” during daylight hours. Viewing from the piazza above remains free.

There have been complaints about overcrowding in Rome for years and the Trevi Fountain is located in one of the Eternal City’s most congested areas.

Discussed and debated for more than a year, the fee follows a similar ticketing system at Rome’s Pantheon monument. City residents are exempt from the fees and some of the funds from a recently imposed tourist tax and new 5 euro ($8.06) tourist ticket fee for some city museums is being rolled out in conjunction with a plan to broaden the number of museums that are free for registered Roman residents.

“We believe that culture is a fundamental right of citizenship,” Rome mayor Roberto Gualtieri told a news conference. “We think it’s correct and positive that the citizens of Rome can enjoy our museums free of charge.”

At the same time, he said, the 2 euro Trevi tourist fee is modest enough that it shouldn’t discourage visitors, but rather allow for a more organized visit. 

The city decided to impose it after seeing positive results already from a yearlong experiment to stagger and limit the number of visitors who can reach the front basin edge of the fountain by imposing lines and an entrance and exit pathway.

So far this year, around 9 million people have waited in line to get that close-up visit, with some days as many as 70,000 passing through, Gualtieri said. That system now becomes permanent from 9 a.m. to 9 p.m., with the fee to be paid by non-residents. Visitors can either pay in advance online, while waiting in line or by buying tickets at tourist locations around town.

After nightfall, access is open and free.

While bathing is prohibited nowadays, legend has it that visitors who toss a coin over their shoulders and make a wish will return to Rome.

  
  
Related Articles
‘Spain Talks’ Event Celebrates Canadian Visitation, with a Focus on Sustainability
Collette dévoile son offre 2026 en Italie
Overtourism Alternatives: Not All of Europe is Overcrowded
Overtourism Backlash Heats Up in Europe as Summer Season Kicks Off
Advisors Eligible for Tariff Tax Relief: ACTA
Venice Day-Tripper Tourist Tax Extended Through 2025
How and Where to Beat the Crowds in Japan in 2025
10 Destinations Set to Trend in 2025 as Travelers Seek Overtourism Alternatives
Greece Introduces New Airbnb Regulations for 2025

MOST VIEWED

  1. BREAKING NEWS: Flair Airlines Names Nicole Bursey as President of Flair Vacations
  2. Flair Names Jamie Fox Director, Agency Sales and Partnerships
  3. HX Expeditions’ Kent Phillips on the Joys Of Purpose-Driven Expedition Travel
  4. WestJet Cuts 15 U.S Routes Amid Declining Demand for Transborder Travel
  5. Katy Perry Praises Air Canada Crew After Witnessing Mid-Air Medical Emergency
  6. Nexion Hosts First Canada-Only Travel Advisor Event


Top Stories
Club Med Delivers a Profitable 2025 Despite Global Challenges
Club Med Delivers a Profitable 2025 Despite Global Challenges

Club Med reported strong 2025 performance with 1.4 million travellers, higher occupancy and rates — and big expansion plans.

CATO Expresses Strong Support for the Indigenous Tourism Association of Canada
CATO Expresses Strong Support for the Indigenous Tourism Association of Canada

CATO is urging continued federal support for Indigenous tourism, highlighting ITAC’s vital role in economic reconciliation, cultural preservation and community-based tourism growth.

Adventure Canada Announces 2027 Departures for Pacific Northwest Expeditions
Adventure Canada Announces 2027 Departures for Pacific Northwest Expeditions

Adventure Canada’s 2027 Pacific Northwest expeditions offer immersive small-ship journeys through Haida Gwaii and the Great Bear Rainforest, emphasizing culture, wildlife and ecology.

Avalon to Launch Three New Cruise & Tour Combos for 2027
Avalon to Launch Three New Cruise & Tour Combos for 2027

Avalon Waterways is expanding its 2027 Cruise & Tour lineup with three new European itineraries combining guided Globus land tours and immersive river cruises.

Survey Finds Canadians Cooling on Summer Travel Spend
Survey Finds Canadians Cooling on Summer Travel Spend

A new TD survey finds rising fuel and living costs are prompting Canadians to cut summer travel spending, prioritize local travel and rethink vacation budgets.

Sun Week is Back at Sunwing Vacations: Savings, Perks & Prize Opportunities
Sun Week is Back at Sunwing Vacations: Savings, Perks & Prize Opportunities

Running from May 25 to 31, Sun Week offers savings of up to 45% on select vacation packages for travel between June 1 and October 31.

TMR Subscription

Don’t miss out! Sign up for our free daily newsletter and get the latest Canadian travel industry news and event coverage delivered straight to your inbox. No spam — just what matters.

Subscribe to TMR

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
Advertiser's Voice
A Conversation with Hyatt Inclusive Collection’s Amanda Morris and John Kirk
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
Editor@travelmarketreport.ca
Give Us a Call
647 255 8990
Drop Us a Note
Travel Market Report Canada Inc.
3080 Yonge St. Suite 6060 Toronto, ON M4N 3N1
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences