Sunwing Thanks Advisors for Driving $210,000 Donation to Jamaica

Sunwing Vacations is thanking Canada’s travel advisors for their “exceptional commitment and support,” which made possible a $210,000 donation to aid communities in Jamaica impacted by Hurricane Melissa. 

The tour operator says the achievement underscores the vital role travel agents play in creating meaningful change beyond travel.

Between December 1 and 14, Sunwing Vacations committed to donate $100 to GlobalMedic for every Jamaica vacation booked. The money was earmarked for direct support to Jamaica. 

Sunwing says travel agents rose to the challenge and drove a remarkable increase in bookings to the popular Canadian destination, demonstrating both their commitment to clients and their meaningful support for communities as they rebuild.

“We are humbled that our partners remain confident in Jamaica’s ability to build back, and this reinforces the fact that Jamaica is open for business, and we are ready to welcome our Canadian visitors,” said Angella Bennett, Regional Director for Canada at the Jamaica Tourist Board. 

“This underscores how essential continued visitation is to restore livelihoods and sustain the destination’s recovery.”

Sunwing’s Danya Greenless, Manager, Partner Development, Product, says the initiative demonstrated the power of collaboration.

 “Our travel agents across Canada came together not just to support their clients, but to make a real difference in the communities affected by Hurricane Melissa,” said. “Seeing so many bookings translate directly into aid for families in Jamaica is inspiring, and it reinforces our belief that travel can bring hope and healing to those who need it most.

“Canadians are eager to return to Jamaica not only because of its natural beauty and warm hospitality, but because they want to play a role in supporting the people and the tourism industry as it rebuilds,” said Greenless. “Travel can be a powerful force for good, and this initiative gave our clients an opportunity to make a meaningful impact while planning their vacation.”

WestJet Group employees, including team members from Sunwing Vacations, partnered with GlobalMedic to pack more than 1,630 Emergency Food Kits and Family Kits at GlobalMedic’s headquarters on November 6 and December 2. These kits were sent via WestJet Cargo and distributed to families in hurricane-affected regions, providing essential food and supplies during the recovery period.

“Support from partners like Sunwing Vacations, the WestJet Group, and Canada’s travel agent community allows us to respond swiftly and effectively in times of crisis. These donations translate directly into life-saving aid for families in Jamaica who are working to rebuild after Hurricane Melissa,” said Rahul Singh, the Canadian paramedic who founded GlobalMedic.